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It seems pretty clear that the Internet has an important economic role to play for China as it reaches out to the rest of the world.
For all teenagers, the Internet offers a periscope to the outside world, but it's particularly important for students who are unable to find themselves represented and understood in their immediate surroundings.
It's a different world because of the Internet and bloggers. Now, every editor is concerned about speed because every minute counts. Speed is more important than content. Whoever gets a review out first becomes the authority.
The Internet is the Wild West of the world, where anybody can throw anything down. Everything can be as relevant as the next thing; it doesn't matter who posts it. In that environment, the Critics' Choice is still very important.
We'd been noticing how much more important the internet had become - once information is out there in the world now, anyone can get it. Since that was beginning to happen with the record anyway, we figured, OK, let's just stream it for free ourselves.