Quotes of All Topics . Occasions . Authors
You can fake a lot in a startup these days, what with Amazon Web Services and all sorts of off-the-shelf back-end components that let any even minimally competent duffer set up a Web app that does something. Intelligent planning for growth is rare among early startups, but it's the name of the game at a large, rapidly scaling tech company.
People don't appreciate that when you're on the Internet, it's a 24/7 job. Even if you're not releasing episodes, your show is living and breathing on the Internet because there's a community around it. Ninety percent of the work is after the web series is shot, and you have to constantly maintain your community, because it's all you have.
This is a fundamental view of the world. It says that when you build a thing you cannot merely build that thing in isolation, but must repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole; and the thing which you make takes its place in the web of nature, as you make it.
A Web site that promotes flow is like a gourmet meal. You start off with the appetizers, move on to the salads and entrees, and build toward dessert. Unfortunately, most sites are built like a cafeteria. You pick whatever you want. That sounds good at first, but soon it doesn't matter what you choose to do. Everything is bland and the same.
Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free distribution (they're using you for free content, after all). And make sure you link back to your own domain.
It's 5 P.M. at the office. Working fast, you've finished your tasks for the day and want to go home. But none of your colleagues have left yet, so you stay another hour or two, surfing the Web and reading your e-mails again, so you don't come off as a slacker. It's an unfortunate reality that efficiency often goes unrewarded in the workplace.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.
In the case of the Web, each of us has slightly more access to a mass audience - a few more people slide through the door - but Facebook is finally a crude, personal multimedia conglomerate machine, personal nation-state machine, reality-show machine. New gadgets alter social patterns, new media eclipse old ones, but the pyramid never goes away.
In the years preceding my imprisonment, I worked as a software programmer, designing and developing web interfaces, secure databases, and communication software; later, I was employed as an intelligence analyst for the U.S. Army. Throughout each of these jobs, we used different kinds of encryption to keep prying eyes out of information we handled.
