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I always divide people into two groups. Those who live by what they know to be a lie, and those who live by what they believe, falsely, to be the truth.
If you tell a lie that's big enough, and you tell it often enough, people will believe you're telling the truth, even if what you're saying is total crap.
I believe that it is better to tell the truth than a lie. I believe it is better to be free than to be a slave. And I believe it is better to know than to be ignorant.
One of the things I learned early on was the system of believing: you have to believe in what you say. The camera is the arbiter of truth; it's the all-seeing eye that can pick out discrepancies. You can't lie to the camera. You must believe in what you're saying, or the audience won't believe you.