The number of stressors has multiplied exponentially: traffic, money, success, work/life balance, the economy, the environment, parenting, family conflict, relationships, disease. As the nature of human life has become far more complicated, our ancient stress response hasn't been able to keep up.
First, as I've always said, it all starts with product, which means having the right assortment, styles, and fits. Second is price, where we strive to offer the best quality, style, and design at a fair value. This is critically important, given the highly promotional environment we are operating in. And third, traffic.