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We, as a country, have always used innovative technology to advance environmental stewardship, reduction of those pollutants, but also grown our economy at the same time.
Commercial fishing is always so behind the curve of technology that they were building ships with wooden hulls and masts in the 1940s, though it also had a diesel engine, which probably was used most of the time.
Every time we come out, there's a hunger for creative expression or creative ways to put out content that isn't duplicated from our last run. Whether it's technology, messaging, visual… we're always pushing the envelope.
Every time somebody tries to go in and reinvent what we do, it always ends up being more about technology and sets, and flash and dash, forgetting the main thing, which is interesting people saying interesting, important things.
I don't know concretely if it's due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game.
We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that.