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I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
I'm a good Canadian girl. I miss all that good stuff. I miss tobogganing and I miss snowboarding, but I've also learned to surf and I've become a water baby which I used to be relatively terrified of the water and I kayak all the time now and I'm able to run year round on the beach which you can't obviously do in Canada.
The fundamental issue is: In the world of the Internet, is there a place for a packager of services? Does the customer want to go surf the Net and go to every one of 50,000 Web sites? Or will people pay a reasonable amount for somebody to go out and preselect and package what they want? My guess is they will both coexist.
Until 2005, I still thought of my surf lifesaving career as fulltime and kayaking as a pastime. I watched the 2004 Athens Olympics and saw people racing that I knew I could beat, and that was probably the turning point: I decided I should either do it properly or stop wasting time kayaking and concentrate fully on Ironman.
If you need five minutes every hour to look at tweets or to just surf the Internet, you need to schedule that into your schedule, allow yourself to do that. Because when people start procrastinating, what they've done is, they've tried to ignore that urge. They try to deny themselves time on Facebook or time surfing the web.
The summer before my senior year of college, I would surf every single morning, and I got better and loved it. For me, it is nice to get away from the soccer field and have these other things to clear your mind. You don't have to be good at it; you just do it and enjoy it. It is nice to have that balance, and I need that balance in my life.
For me, surfing is as close a connection I can have with Mother Nature. To surf, you're riding a pulse of energy from Mother Nature. And it's strong. It's real. It's there. And you're dancing with that. You're connecting with that. You're might be the only person in the history of the universe that connects with that particular pulse of energy.
