Quotes of All Topics . Occasions . Authors
On the broad spectrum of solitude, I lean toward the extreme end: I work alone, as well as live alone, so I can pass an entire day without uttering so much as a hello to another human being. Sometimes a day's conversation consists of only five words, uttered at the local Starbucks: 'Large coffee with milk, please.'
Writing with kids is an adventure. It seems like someone always has the flu or pink-eye. I mean, you don't even have to be in direct contact with anyone to get pink-eye. But for parents who write, flexibility becomes essential, and as long as I have a pad of paper and a pen, I can write anywhere. Starbucks is fine.
Speaking of trust, ever since I wrote this book, 'Liespotting,' no one wants to meet me in person anymore - no, no, no, no, no. They say, 'It's okay. We'll email you.' I can't even get a coffee date at Starbucks. My husband's like, 'Honey, deception? Maybe you could have focused on cooking. How about French cooking?'
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1,500 drawer pulls at The Great Indoors. Amazon gives every town a bookstore with 2 million titles, while Netflix promises 35,000 different movies on DVD. Choice is everywhere - liberating to some, but to others, a new source of stress.
The thing that really struck me was how many firms that we think of as strictly civilian had ties to the Pentagon. Companies like Apple, Starbucks, Oakley the sunglasses manufacturer. Even Google, and a lot of big corporations like PepsiCo, Colgate-Palmolive, and Nestle, that you don't normally think of as defense contractors.
We've gone from a world in which Starbucks set a cutting-edge standard for mass-market design to a world in which Starbucks establishes the bare minimum. If your establishment can't come up with an original look, customers expect at least some sleek wood fixtures, nicely upholstered chairs, and faux-Murano glass pendant lights.
These are such First World problems, but there's a certain claustrophobia to New York. You don't escape in the East Village, but it at least feels full of camaraderie and youth - or full of camaraderie and youth in an East Village that is as full of Chase banks and Starbucks as the Upper West Side, or anywhere else in Manhattan.
When I went around promoting 'Crumb,' there would be days I'd wake up in, like, Houston or Cleveland, and I'd step outside the hotel and get no idea where I was. It all looks the same: one big corporate, consumer theme park. It's all, 'Here's the Starbucks, and here's the Gap, and we'll go over to Banana Republic and the Cineplex.'
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
We were shooting 'Hot Fuzz' in my hometown of Wells, Somerset, and I remember looking at the dailies and going, 'Wait, there's a Starbucks in the shot. I don't remember that being there!' We had to digitally remove it; the same thing happened with a McDonald's in another scene. I had this sensation of, 'What's going on here? Where am I?'
In business, when you can meet an unmet need that is this primal, even meeting it in a superficial way can create a multi-billion-dollar business - e.g., the chat rooms in AOL when it first came out, or the lounges in Starbucks, or the billion people who are on Facebook - even though these are hardly the most intimate of life experiences.
You see people, you judge. It's just the human thing to do - good or bad, it's a fact. Like when you get a coffee at Starbucks and the person is rude to you. My mom always says, 'Yeah, but you don't know what kind of day they're having.' You don't know the back-story, and that's why it's so fun to be an actor and to get into the back-story.