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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'
I know having a social media profile removed is a 21st century privileged problem - but it is the way a lot of us live. These profiles mimic our physical selves and a lot of the time are even more important. They are ways to connect with an audience, to start discussion, and to create change.
When mom and dad were at the height of their careers, and things were super-crazy, and they couldn't leave their houses, there wasn't social media. It was all about autographs. Now, everyone's the press. I feel fame is perforated: it can be glorious, but it can completely destroy a human, too.
I am a troll. And do you know what? I really don't like social media apart from that aspect of it. Posting pictures of me doing this or that is really boring, but I enjoy engaging with people. I tell them it's just a laugh and to stay in touch if you're getting any grief. They're just opinions.
It's good to be happy and tell us how cool your life is and how awesome you are on social media. That's great because it inspires other people to be happy, too. But a lot of times, people are trying to be happy in the wrong ways - with money or with different things that are not true happiness.
Leaving the record companies tweaked something inside me and I realised I don't have to deal with labels to make something happen. If I want to meet someone, I don't have to go through the label - I'll just go to them. I took my life in my hands and social media has just helped me do that more.
My hip-hop fans are a little spoiled - they want a particular level of lyricism and energy that I'm known for. When they don't get that, it takes a little time for them to open up to it. But electronic fans are as free as the music. On social media, they were so excited and loud; they're in awe.
When I did 'Jerry Springer: The Opera,' there was a big fuss, largely centered around the misrepresentation of its content. Had Twitter existed then, that would have been over in a week because people who had actually seen it would have been able to get control of the story through social media.
Social media is a giant distraction to the ultimate aim, which is honing your craft as a songwriter. There are people who are exceptional at it, however, and if you can do both things, then that's fantastic, but if you are a writer, the time is better spent on a clever lyric than a clever tweet.
I really feel like social media - it's like all these tiny stages that you put yourself on. And you come to rely on these likes and favorites, and it's this applause and this validation that you start to need. Then it's like you don't know how to soothe yourself, and I think it's very pernicious.
I work harder than every single person I know, and the only person that is on the same level as me is my brother. If you look at the top social media stars, it's me and him. I think that's our advantage. We're not the prettiest; we're not even the funniest, we're not the wittiest, whatever it is.
I read so many things because a colleague or a friend will post something, and I'll be able to learn a tremendous amount only because they drew attention to it. So I try to do that for others, and that's the great thing about social media. It's not always a narcissistic cesspool or waste of time.
We have been talking with leaders: Change is coming; you can no longer have a closed regime with an open society - satellites, social media, the Internet - you have this kind, this kind of society moving forward, and you are running this closed regime; this is not sustainable. This cannot continue.
My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite frankly, 10 years ago, I wouldn't have had a chance.
Social media websites are no longer performing an envisaged function of creating a positive communication link among friends, family and professionals. It is a veritable battleground, where insults fly from the human quiver, damaging lives, destroying self-esteem and a person's sense of self-worth.
Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.
The WWE has a massive outreach on social media, and our fanbase is very vocal. So many young people watch the WWE, and I can turn around and say: "This also happens to me. Daily." I've been regarded as a very "controversial" figure, but in a setting like this, where I talk to young people, it helps.
Technology has already opened the door a bit wider for filmmakers, with smaller digital cameras making production less cumbersome. Social media is allowing self-distribution, and girl groups like Spark Summit are leading the way in calling for fewer Photoshop image alterations of girls in print media.
I just constantly tell myself that I should be the only one to define my worth and what I'm capable of and how I perceive myself. And that I should never source that worth from other people, especially strangers on social media. They don't know who I am, the length of my journey, who I am as a person.
Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands of messages and voices bombard us from the moment we wake, fighting for our attention. All we see and hear, all day long, is news. And most of it is bad.
The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology.
The social media bit is really about documenting process. I like the dialogue if it's constructive, but I'm now at a crossroads. I've accumulated a lot of followers, and it's great, but I'm also at that teetering point where people are feeling themselves a little too much, commenting a little too much.
It is a tremendous honor to be named poet laureate, but one that I find humbling as well, because it's the kind of thing that makes me feel like - even as it's been bestowed upon me - I must continue to live up to what it means... Being the younger laureate in the age of social media is a new challenge.
Cloud computing, smartphones, social media platforms, and Internet of Things devices have already transformed how we communicate, work, shop, and socialize. These technologies gather unprecedented data streams leading to formidable challenges around privacy, profiling, manipulation, and personal safety.
We derive so much of our self-confidence and validation from Instagram. Just imagine one day Instagram gets deleted like all of your friends who you think you have on social media, all these likes and comments just disappear, what are we left with? We have stopped valuing human relationships and contact.
I think in television you have an ever-closer bond to the audience because they're inviting you into your living rooms and their bedrooms 16 hours a year. And they have that relationship with the characters and with the creators. And now, because of social media that's even a more significant connection.
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
Social media is amazing because it's opened a platform for so many people to have a voice - but that voice can get inside your head, and it can really mess with you. The only way to avoid that is to have a strong sense of self. I can't say that I have one, but I can tell you I'm working really hard on it.
In an age when many of our citizens casually reveal information about themselves in social media wildly beyond anything imaginable only a decade ago, it would seem to be a useful exercise in civics to re-educate the public about the value and purpose of protecting against unwarranted government intrusion.
Because of social media, a lot of people think they can be, like, a rapper or a singer or a musician because they can put something on YouTube and it might become a thing because there's - like - YouTube phenomenons and whatnot, you know? It's not like they dedicated years to it or anything. It's annoying.
The new generation of designers, like Prabal Gurung and Alexander Wang, have hundreds of thousands following them on social media who will probably never be able to afford their dresses but still feel a loyalty to them. So when that designer writes a book or launches a beauty line, they might pick that up.
I have two daughters, and they grew up and wanted to get into Instagram, and I didn't know anything about social media. I started it to learn about what they were starting to do and how they communicate with their friends. I opened an account. Very fast, in a few hours, I realized that I actually liked it.
We will continue to address things, but in as much as I want to talk about politics as they are related to social media, I don't necessarily want to be a political show. I want it to cover everything, everything in our culture through social media, politics, pop culture, entertainment, science, everything.
We had a general awareness, for example, of Russian use of social media - Facebook ads, use of Twitter, fake news implants - we had a general understanding of that. But now, as time has elapsed and time has gone on, I've certainly learned a lot more about the depth and breadth of what the Russians were about.
President Trump's frequent, unfiltered use of his personal Twitter account as a means of official communication is unprecedented. If the President is going to take to social media to make sudden public policy proclamations, we must ensure that these statements are documented and preserved for future reference.
Young Egyptians, gazing through the windows of the Internet, have gained a keener sense than many of their elders of the freedoms and opportunities they lack. They have found in social media a way to interact and share ideas, bypassing, in virtual space, the restrictions placed on physical freedom of assembly.
I have mixed feelings about how fast things are changing as a result of technology. There's no denying that through technology there are amazing things being created that help people with diseases or help people's dreams come true. But there's also this obsession. Social media is the most dangerous of them all.
I guess Twitter is the first thing that has been attractive to me as social media. I never felt the least draw to Facebook or MySpace. I've been involved anonymously in some tiny listservs, mainly in my ceaseless quest for random novelty, and sometimes while doing something that more closely resembles research.
The meteoric rise of the 'wellness' industry online has launched an entire industry of fitness celebrities on social media. Millions of followers embrace their regimens for diet and exercise, but increasingly, the drive for 'wellness' and 'clean eating' has become stealthy cover for more dieting and deprivation.
If the courts regarded tweets and other social media information as private, it would not prevent the law enforcement from getting information it really needs. But the government would have to get a search warrant, which requires it to show that it has probable cause connecting what is being searched to a crime.
Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.
We need to start identifying the triggers that aggravate mental health issues in our society - bullying, social media negativity and anxiety, gender based violence, substance abuse, stigma around issues such as maternal issues, etc., and we need to speak up about these more and get to the source of the problems.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
Although we may think we're masking our insecurities or portraying ourselves in the most favorable light, our behavior on social media reveals more than we might think. It's not just what we post on Facebook that reveals information about our personalities - it's also what we don't post that can be quite telling.
One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school. Social media tools can improve the odds of a serendipitous encounter at SXSW, but old-fashioned hustle, palm-pressing and - above all - creativity go a long way.
People see your life on social media, and they say, 'Oh my gosh, it's perfect,' and I'm like, 'No, every day, it's not even just a struggle: it's something new, and it's a new challenge to make sure that I'm mentally stable and healthy and that I'm okay.' It was just great to finally get it out and talk about it.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
Social media reactions to celebrity death have taken on a predictable pattern: an outpouring of shock with expressions of grief, followed by a ghoulish need to know all the details, to see the scene of the death and the family in mourning. Then a post-mortem dissection of all the perceived flaws the celebrity had.
I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.