Social media is really not for conversations. There are people that you can meet and talk to on it, but it was not created for that. People wanted things that were soap boxes, where they could say what they wanted, and they don't have to respond to anyone else.

We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter.

I feel like my story just proves how important not only social media is, but how important it is to be your authentic self. Because when you're really truly your authentic self, the right people will find you. And when they find you, it will be for exactly who you are.

Because of social media, a lot of people think they can be, like, a rapper or a singer or a musician because they can put something on YouTube and it might become a thing because there's - like - YouTube phenomenons and whatnot, you know? It's not like they dedicated years to it or anything. It's annoying.

Because of social media being such a marketable format, things are constantly being released, so people don't pay as much attention because they have a million things being thrown at them. You reach more people, but now there's more content. Before, it was harder to get the people but there was less content.

Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.

Mainstream media can be controlled, right. Because messaging from mainstream comes from that particular news outlet or whatever. Then you have the top people driving that messaging, and then that's what it is, right? Social media can really stir up a higher level of panic. If you think about it, it's not controlled.

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