Quotes of All Topics . Occasions . Authors
We each take up one virtual space per title... Virtual shelf life is forever. In a bookstore, you have anywhere from a few weeks to a few months to sell your title, and then it gets returned. This is a big waste of money, and no incentive at all for the bookseller to move the book.
What's the shelf life of a 1931 movie? If it still exists, there will always be film buffs and a niche audience who will want to see it. But in terms of people even understanding in common usage, some of the words we use to describe these movies, I don't know how long that's going to last.
Every relationship comes with a shelf life; that duration could be a minute or even a lifetime. If, for whatever reasons, a relationship cannot last a lifetime, contrary to what the two people imagined, then both the individuals have to be communicative and have to understand and accept the reality.
Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.
In the NFL, you have a short shelf life. As a running back, if you're the first pick, and you're NFL life expectancy is only 3.5-6 years, your first big contract might not come until three years in - well, you might never get there. They need to get those signing bonuses up front because nothing is guaranteed.
I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.
I had a nice part at big newspapers, small newspapers, and then I went to a very big newspaper - 'The Wall Street Journal.' I wrote longer pieces, and I got tired of working so hard on stories that had a shelf life of essentially one day. So then I started working on longer magazine pieces and realized then that you might as well be writing a book.