We live in a world where finding fault in others seems to be the favorite blood sport. It has long been the basis of political campaign strategy. It is the theme of much television programming across the world. It sells newspapers. Whenever we meet anyone, our first, almost unconscious reaction may be to look for imperfections.

I don't think 'Call Of Duty: Black Ops' sells 25 million plus copies and makes of a billion dollars because of their great storytelling. It's the multiplayer aspect of that type of game, where people get together to shoot each other and have fun. And it's very much gameplay; it's like 'Gran Turismo' or one of these racing games.

What people have to realize is this: You have rappers who are popular or whatever for the time being, but that don't mean you necessarily want to dress like them. You may have a guy who sells five million records; do you want to dress like him? When you see me, you think you may want to dress like that guy because that guy is fly.

People in big studios are like, 'People want to see other people who are skinny and happy and amazing.' But I think, nowadays, they are realising that what sells is real people from all different backgrounds, ethnicities, cultures and size. People want to see themselves represented on screen, and it's a real cool thing for everyone.

Russia does not have a modern economy: it's a petro-power. The only thing it sells that the world wants to buy is oil and natural gas. When was the last time anyone bought a Russian computer? A Russian car? A Russian cell phone? Russia is so dependent on high energy prices that if oil falls below $100 a barrel, the Kremlin can't meet payroll.

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Marathon running, like golf, is a game for players, not winners. That is why Callaway sells golf clubs and Nike sells running shoes. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL.

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