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If you want to go beyond that small percentage of people who are already environmentally and scientifically aware, you have to make your work somehow link with a passion, interest, or profession of someone who isn't interested in science or nature.
You can't have people making decisions about the future of the world who are scientifically illiterate. That's a recipe for disaster. And I don't mean just whether a politician is scientifically literate, but people who vote politicians into office.
I was a terrible science student, and for a long time, I thought I just didn't understand science. It turned out that I didn't understand post-Newtonian science. I could actually understand how people thought scientifically about the world in the past.
Normally, we see characters that have God complexes. How interesting, I thought, it would be to capitalize on that. And say, OK, well fine, you have a God complex, well this person has a Satan complex. And the doctor chooses to treat him scientifically.
My mum was raised Jewish, my dad is very scientifically minded, and my school was vaguely Christian. We sang hymns in school. I liked the hymns bit, but apart from that, I can take it or leave it. So I had lots of different influences when I was younger.
You have people who believe they are scientifically literate but, in fact, are not. And I don't mind if you're not scientifically literate, but just admit that to yourself, so that you'll know, and perhaps you can take a first step to try to eradicate that.
Scientists have discovered that, as we age, our brains act like computers with fuller and fuller hard drives. So when we're trying to recall a fact or a word or a name, it takes us longer, because - to put it scientifically - our brains hold a lot of 'stuff.'
The problem is not scientifically illiterate kids; it is scientifically illiterate adults. Kids are born curious about the natural world. They are always turning over rocks, jumping with two feet into mud puddles and playing with the tablecloth and fine china.
It's OK to pursue speculative ideas because we don't want to be too cozy and safe and assume that we know everything about life in the universe. However, we have to be rigorous and careful and honest and logical and scientifically meticulous when we speculate.
The evolutionary explanation for origins, although impossible either to prove or to test scientifically, is nevertheless defended by its proponents on the basis that it is the only explanation which is naturalistic, not involving the 'supernatural' element of a divine Creator.
I did not grow up thinking that I wanted to be an engineer. I had read some articles about girls becoming increasingly scientifically illiterate and that girls lacked confidence in their capabilities when it came to quantitative skills. And I just thought that was kind of wrong.
When lifting, I'm always with a trainer because the thing that makes a difference is that last 20% in your training, and he very scientifically looks after my food as well, because when I'm going for a 'shirt off' shot, everything changes the month before, and I'm timed down to the day.
The Western day is indeed nearing when the inner science of self-control will be found as necessary as the outer conquest of nature. This new Atomic Age will see men's minds sobered and broadened by the now scientifically indisputable truth that matter is in reality a concentrate of energy.
The quantity and quality of consciousness, one may say, have always been growing throughout geological times. In this respect man, in whom nervous organisation and therefore psychological powers have attained an undisputed maximum, may be considered, scientifically, as a natural centre of evolution of the primates.
I had to decide that, you know what, I don't know who the hell I am or what I'm doing, but I do know that historically and scientifically and anecdotally, and anyone who is not an idiot knows, that waking up early and starting the day off with a nice, simple routine is a healthy and productive way to live one's life.
As with many other folk beliefs, 'feng-shui' undoubtedly incorporates some scientifically correct observation or received wisdom based on direct experience of natural phenomena; but it needs to be dealt with skeptically as a credible system of thought. Some feng-shui prescriptions can certainly lead to desirable results.
We actually all care about the environment, and most people believe in climate change and believe that mankind has something to do with that - how much is scientifically debatable, but there is some effect and we all have an interest in reducing carbon emissions, just having cleaner air, cleaner oceans. It's something we can get behind.
Once you have an innovation culture, even those who are not scientists or engineers - poets, actors, journalists - they, as communities, embrace the meaning of what it is to be scientifically literate. They embrace the concept of an innovation culture. They vote in ways that promote it. They don't fight science and they don't fight technology.