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It's known as the Livingstone Formulation. It's a cunning rhetorical device routinely deployed to shield avowedly left-wing establishment figures from any scrutiny that might expose their 'anti-Zionist' obsessions as redolent of a bigotry of that older and more unambiguously unsanitary type: antisemitism.
The only tactic liberals have is to try to intimidate people into thinking that the Tea Party is racist. The Tea Party is not a racist movement, period! If it were, why would the straw polls keep showing that the black guy is winning? That's a rhetorical question. Let me state it: The black guy keeps winning.
When I started, I was aware of using the black as a rhetorical device. It's understanding that black people come in a wide range of colors, but you find instances in a lot of black literature in which the blackness is used as a metaphor. In some places, you can find an extreme blackness used as a descriptive.
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.