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The Lusitania is important, of course, because this is where Germany began its maritime campaign using this brand-new weapon. We have to appreciate how the submarine, as a weapon against civilian shipping, was a particularly novel thing - so novel that many people at the time dismissed its potential power, its potential relevance.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.