The impossibility of a sequel ever recapturing everything - or anything - about its ancestor never stopped legions of writers from trying, or hordes of readers and publishers from demanding more of what they previously enjoyed.

Without always meaning to, I write really long short stories, 60-pagers, 90-pagers, pieces of fiction that are too long for all but the bravest magazines to print, and too short for all but the bravest book publishers to publish.

Writers generally get into writing because they want to write, not because they want to be independent publishers, and you can't really fault someone for saying, 'What I'm doing right now works, so there's no reason to change it.'

Again, we turn down most books that have been self-published unless they have a special track record. We have taken a small number on, however, and sold them to major publishers for a nice sum. But that is an exception to the rule.

I make a good living selling hardback books through paper publishers, and I have many friends in the industry who will suffer as it changes, so on a personal level, the transition to digital isn't something I welcome wholeheartedly.

Agents are deal makers, and they're really, really good at making deals. But they're also exceptionally helpful after the deal is made - agents act as a good intermediary between authors and publishers whenever disagreements come up.

Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it.

What I like about Kickstarter is it helps games that people want to play still get made, even if you don't pump $20 million dollars into it to try and meet all the stupid bells and whistles that publishers feel must be in games nowadays.

The comedians all finished their acts with a song. They would get a certain amount of money from the song publishers and would use that money to pay the writers. None of them paid very much for their comedy material, but it all added up.

Whenever I go to work I wear a jacket and a tie, because I'm inherently quite lazy, and my books take so long to do, and my publishers don't bug me, so it's so easy to fool yourself into thinking you're working harder than you really are.

The paradox of being in an industry where other people are usually the gatekeepers: publishers, editors - there are a lot of barriers to having control over your career. But coming out of hip-hop, the mindset was always to create your own.

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

Among my books, the ones that sell best are for readers between the ages of 8 and 12. According to a study by the Association of American Publishers, the largest area of industry growth in 2014 was in the children and young adult category.

When I started in the business, there was a thing called adult fantasy, but nobody quite knew what it was, and most publishers didn't have an adult fantasy list. They had science fiction lists, which they stuck a little bit of fantasy into.

Self-publishing worked for me. Being able to put your work in print, even if it's a tiny print-on-demand print run of a dozen or so copies, shows publishers and editors a completed piece of work and that you can follow through on a project.

Publishers give you deadlines for those last phases of production that are perfectly comfortable for them. So, to whatever extent I can, I like to push those to give me a little more time, and make it so that they're as uncomfortable as I am.

Sure, the labels and publishers get the rights for songs to be remade into a ringtone. So part of what we do is to work with those content owners to make sure that there are rights in place for every piece of content to be made into a ringtone.

Think of 'Alice's Adventures in Wonderland.' It is equally intoxicating for children and adults. All this 'crossover' talk is something publishers are using as a selling device - a kind of post hoc rationalisation of what was happening already.

One of the things I think has been important for Blizzard is maintaining the direct relationship with our players. Having a platform that we owned and controlled was important for that strategy, and also to not be dependent on other publishers.

Publishers, naturally, loathe used books and have developed strategies to depress the secondhand market. They bring out new, even more expensive editions of popular textbooks every three to four years, in a classic cycle of planned obsolescence.

If you look at the publishers I've worked with, generally, they're a great bunch. Creation is unlike any other publishing house you can think of. The people I've worked with have integrity and intelligence and, almost always, less money than ideas.

Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.

In the early '70s - a very good time for children's books and their authors - editors and publishers were willing to take a chance on a new writer. They were willing and able to invest their time in nurturing writers with promise, encouraging them.

Normally, it takes me about three years to write one of the big books. It is usually four years between releases because of the huge amount of travel and PR and just nuisance going on around them. I have a lot of pressure from publishers and agents.

Comics publishers are used to looking in a very, very narrow focused prism. It's like when I started writing 'X-Men.' Our 'meat and potatoes' money was made of newsstand sales, while anything that came through the Direct Market was considered gravy.

The publishers, as I remember at the very beginning of my career, wrote letters with their fountain pens. A letter is different from a phone call or fax. It's a different kind of intimacy. That pervaded the entire business of writing and publishing.

Barnes & Noble is able to publish price-reduced non-copyrighted works not so much because it saves the 10 percent to 15 percent of revenue that would go to the gruel-eating authors, but because it saves the 50 percent that would go to the publishers.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up.

I had several publishers, and they were all the same. They all wanted salacious. And everybody is writing autobiographies, and that's one reason why I'm not going to do it. If young Posh Spice can write her autobiography, then I don't want to write one!

Authors will make far more on those ebooks through direct sales than publishers are offering. There is no incentive for authors to sell those rights to traditional publishers which means, in the fairly short term, publishers run out of material to sell.

Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.

Thanks to the comic book publishers. Batman and Captain Marvel were responsible for my learning to read at least a year before I showed up at school. They got me interested in writing. Started my first novel at about eight. The title: 'The Canals of Mars.'

My memoirs were written, and a portion of them already in the hands of the publishers, when the startling news came which has thrilled all Europe and filled her inhabitants with horror - the assassination of Abraham Lincoln, President of the United States.

The effect of prizes on one's career - if that is what to call it - is considerable, since they give one more clout with publishers and more notoriety among journalists. The effect on one's writing, however, is nil - otherwise, one would be in deep trouble.

We all need each other in publishing to make publishing work for authors in a variety of formats now and in the future. Anyone who thinks publishers don't bring anything to the table has a very narrow view and lack of knowledge about the industry as a whole.

'Star Wars,' 'Doctor Who,' 'Forgotten Realms,' even 'Firefly' and 'The X-Files' have shared world novels and other media. I can't help but notice these settings have large shelf space in bookstores, so their publishers and authors are getting something right.

There are a lot of global decisions that you can make as a co-publisher, and only publishers can make those kind of decisions. At the same time, there are some things you can do only as a penciler or creator. I want to keep my hands in both pots, so to speak.

The digital revolution has wrest a little control away from corporate publishers and white, male, middle-aged critics, but the financial value put on the job of the writer and the misconceptions around that make it extremely difficult to enter the profession.

When I first started with 'Twilight,' I didn't have any experience. I didn't know what I was doing. So I was pretty intimidated by the editors and the publishers, and I felt like I was a kid in school with the principal telling me what to do! It was hard for me.

Doris Lessing really doesn't care what the critics say. In fact, she orders her publishers not to send her the reviews and gets cross with them if they do because she doesn't want that in her head. She's going where she's going, and that's where she wants to go.

There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies.

I was always interested in art at school, and after year twelve, senior year, I spent three years studying graphic design at college. I worked in advertising for two years but didn't like it much, then began doing a bit of illustration work for various publishers.

The digital apocalypse continues to blight the lives of television producers, music-industry executives and newspaper publishers, all of whom are scrambling to figure out how to reconfigure their business models in such a way as to allow them to make an honest buck.

I think when you've had success, publishers and reviewers and readers are willing to let you try something new if you've already proven yourself. They're excited about what you're doing, you have people interested in it, and actually waiting for it. It's empowering.

In the era of Venus Williams, girliness and goo isn't the way to every woman's heart. Yet publishers presume that women only buy a book that looks soft and that appears to be all about women, even if it isn't. Yet women, unlike men, buy books by and about both sexes.

The things that have really gotten confusing to me is how you balance the desires of your publishers to produce things on a schedule, and people are always sort of giving you ideas on what you should follow up with or how you should proceed next and things like that.

I was given the ability to create stories and characters. That's my part of the long chain of writers, publishers, agents, booksellers, librarians, and a host of others who eventually deliver literature to the world. I want to do for others what Eudora Welty did for me.

I actually had publishers that would encourage me at times to keep it simpler, not pack in so much information, but I'm a fan of songs and movies and books that the second time you read them, you find more stuff that you missed, so I like to pay attention to that detail.

I'd been sending out demos and CDs for years. I knew my stuff was good enough, but I was getting nowhere. Then, three people - my future manager and two publishers - happened to send one of my tracks to EMI publishing in the same week. All of a sudden, they were interested!

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