When you catch an adjective, kill it.

Making the simple complicated is commonplace.

The chief virtue that language can have is clarity.

Don't, Sir, accustom yourself to use big words for little matters.

The chief virtue that language can have is clearness, and nothing detracts from it so much as the use of unfamiliar words.

Even for the physicist the description in plain language will be a criterion of the degree of understanding that has been reached.

Each stage of development, remember, has a dialectic of progress--in plain language, every new development is good news, bad news.

Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood.

Works of imagination should be written in very plain language; the more purely imaginative they are the more necessary it is to be plain.

Anybody can have ideas-the difficulty is to express them without squandering a quire of paper on an idea that ought to be reduced to one glittering paragraph.

There is no more difficult art to acquire than the art of observation, and for some men it is quite as difficult to record an observation in brief and plain language.

People in general would rather die than forgive. It's THAT hard. If God said in plain language. "I'm giving you a choice, forgive or die," a lot of people would go ahead and order their coffin.

When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them--then the rest will be valuable. They weaken when they are close together. They give strength when they are far apart.

People of a television culture need “plain language” both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience.

If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.

Words in prose ought to express the intended meaning; if they attract attention to themselves, it is a fault; in the very best styles you read page after page without noticing the medium. Works of imagination should be written in very plain language; the more purely imaginative they are, the more necessary it is to be plain.

The physicist may be satisfied when he has the mathematical scheme and knows how to use for the interpretation of the experiments. But he has to speak about his results also to non-physicists who will not be satisfied unless some explanation is given in plain language. Even for the physicist the description in plain language will be the criterion of the degree of understanding that has been reached.

Maybe because I'm from New Jersey, I just have this kind of plain language hangup. But I would make very clear - I would not talk to Vladimir Putin. In fact, I would talk to Vladimir Putin a lot. But I'd say to him, "Listen, Mr. President, there's a no-fly zone in Syria; you fly in, it applies to you." And yes, we would shoot down the planes of Russian pilots if in fact they were stupid enough to think that this president was the same feckless weakling that the president we have in the Oval Office is right now.

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