I believe Larry Page is moving Google from an advertising-based company to a commerce-based company.
A philosophy is important so that everyone is on the same page and there's a consistency of message.
Examine our every action through the lens of how we would feel if it were to become front page news.
With a film, you have to pare down and take stuff out and squish it all down into a 110 page script.
I huff and puff and struggle with every sentence, paragraph and page - sometimes every word as well.