Being a die-hard Knicks fan, I remember hunting down these orange-and-blue Nikes that they only released in England. And I used to hunt for sneakers when I DJ'd in Japan. But then Nike flooded the market with a head-spinning array of color combinations and it just didn't seem cool anymore.

Years ago, I tore out a Nike ad featuring Allyson Felix and Maria Sharapova looking super fierce and tough. I always told my family that I wanted to be like them someday, so to come home to my apartment and see boxes of Nike gear stacked higher than my doorknob is pretty much a dream come true.

But by shining these lights in different places, they really have uncovered things that companies in their own interest are trying to clean up. We're not going to get rid of the realities of global competition. But these companies, like Nike or Gap, have global brands that they want to protect.

I give a lot of shoes away, but there are some shoes that sometimes I'm like, I don't think they ever even released these. Sometimes, I don't know what they've released. But sometimes, friends of mine that work for Nike will visit and say, 'They never made these, so you need to hold on to these.'

Sustainability at Nike means being laser-focused on evolving our business model to deliver profitable growth while leveraging the efficiencies of lean manufacturing, minimizing our environmental impact and using the tools available to us to bring about positive change across our entire supply chain.

The biggest thing that I've appreciated is that a lot of brands have stepped up and sent me stuff. As a professional runner, for many years I've been given Nike clothes. It's been kind of cool and fun to try something new and to do something that I haven't done in six years - train in non-Nike gear.

The Ivory Coast had been begging for ages. The country and the fans love me already, and I haven't even done anything. I may not get the red carpet - it may not have the same Nike deals as when you play for England - but I'm going to be playing, I'm going to be loved, and that's all I want. Nothing else.

My father is a real idealist, and he's all about learning. If I asked for a pair of Nikes growing up, it was just a resounding 'No.' But if I asked for a saxophone, one would appear and next day and I'd be signed up for lessons. So anything to do with education or learning, my father would spare no expense.

I was maybe halfway through my career, and I was shooting a Nike commercial, and the director came to the trailer and said, 'Hey man, you're really gifted at this. I get a lot of athletes that come in, but you were prepared, and you made everything seem very natural. I really think you should look into this.'

At 17, I lived in Nicaragua to show solidarity with the Sandinista socialist revolution. At 23 I raised money for Guatemalan women's cooperatives. In my early 20s I lived in the semi-Amazon doing research with small farmers fighting land invasions. At 26 I helped expose poor conditions at Nike factories in Asia.

I collect... for a long time, I collected Nike Air Max 90s, this specific shoe. And it really is nerdy, because collecting sneakers is not that nerdy, but if you don't wear them, and you keep the box fresh, if you're that fanatical about it, then you leap several categories into super-dork, and that's the way I was.

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.

Cole Haan is like high fashion Nike, so you feel like you're wearing Nike shoes, but you're wearing heels. Every time I'm on a red carpet, I always either wear Cole Haan or Stuart Weitzman. You end up having to walk around all night in these heels and you want to be comfortable and not look like you're in pain. It definitely shows in pictures.

I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff I want to start out with is the small stuff, for the kids, that anybody can afford the Nikes, or the Jordans, Or let's say they can't afford the big brand name clothes, so I would make a lower end line but still high-quality.

Marathon running, like golf, is a game for players, not winners. That is why Callaway sells golf clubs and Nike sells running shoes. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL.

There is a relative order to the fossilized species of plants found in the geologic record for which Flood Geology cannot account, unless you can imagine apple and orange trees with Nike sneakers on their roots, racing past the magnolias and primitive mammals, leaving the ginkgoes back there with the dinosaurs when the Flood waters began to rise.

Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded. You see the brands - Nike, Puma, Coke - all over their bodies. Pretty soon you'll go to a family and say, "$100,000 if we can tattoo Pepsi on your child's forehead, and we'll have it removed when he's twenty-one. A hundred grand."

With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.

Brasil used to have - and still has, in some ways - a strong culture of showing off. And that's not only in sneakers and streetwear. People like to show how much their sneakers cost, usually by rocking performance models with visible technology, like Nike Shox, adidas Springblade and ASICS Noosa. It's like a status symbol for someone that wants to show to the world they "succeeded in life," no matter how rich they actually are.

When I think back to my influences and icons musically, they were my icons musically because, for example, I would look at Rakim and be like man he said the freshest things and then I look at him and he would have on the pair of Nikes that I wanted and I'm like, "ma' please!" It was everything. Now, I sort of feel like if you are fresh then your music doesn't have to be that good because people are so keyed into the fashion. That's just the times I guess.

I had serious reservations about putting my son in the public schools in my area. I have a tremendous amount of fear for the future of my boy. He's nine-and- a-half and dark-skinned. By the time he's 12 or 13, who knows who he's going to be identifying with in these days when you get shot down for wearing expensive Nikes to school...I've heard that if a Latino makes it to 19 years of age, he has a good chance of surviving into adulthood. Up until then, you don't know.

An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.

America's universities are filled with economically ignorant haters of the free market, so university campuses have become major forums for union denunciations of such companies as Nike, Wal-mart, and others. Faculty and students claim to be concerned about 'social justice,' but they are simply being used as dupes by unions who are not at all concerned with justice of any sort. Rather, their main concern is increasing the coffers of union treasuries by driving non-union competitors from the market.

Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."

There are always risks when you chase after a dream because growth requires that you leave your comfort zone and enter unknown territory. But without confronting those risks and facing your fears, you'll never, as Nike says, "Just do it." Now the truth is, you may fail in some of your efforts, but you will never succeed if you are not willing to risk failure. And even if you do fail, you can learn from the experience and try again. To do that, you will need courage, and you will also need to have faith in your ability to achieve your goals.

The giant raised his fist, and a voice cut through the dream. "Leo!" Jason was shaking his shoulder. "Hey, man, why are you hugging Nike?" Leo's eyes fluttered open. His arms were wrapped around the human-sized statue in Athena's hand. He must have been thrashing in his sleep. He clung to the victory goddess like he used to cling to his pillow when he had nightmares as a kid. (Man, that had been so embarrassing in the foster homes.) He disentangled himself and sat up, rubbing his face. "Nothing," he muttered. "we were just cuddling. Um, what's going on?

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