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Before I started my company in 1998, I worked for big companies traveling a lot and saw firsthand how much waste there was. I was flying across the world in first class to places like Italy or Hong Kong, where I was staying in 5-star hotels, only to nickel and dime someone over a sweater price.
The Depression was remarkable because you had nothing, and the salaries, when you got a job, were very small. But you could do anything. You see, a donut was ten cents. A cup of coffee was a nickel. That was lunch, with an apple. And I would be playing a lead on a Broadway show on that kind of diet.
Fundamentally, I've always been a fan of actually looking at our whole state tax system and really figuring out how we reform our tax system so that everyone's paying their fair share but we don't have a lot of nickel and diming with 100 taxes that end up hitting people that maybe can't bear it the most.
When I was a kid, there was this neighborhood beer and wine store that sold old comics for a nickel a piece. I'd load up on old books whenever we went on vacation. Yeah, I have a lot of fond memories of riding in the back of the ol' station wagon and reading 'Mystery in Space' and 'Strange Adventures' as we headed up to Torch Lake.
