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For a lot of people, music is about the show, the lights, and all that. With Filipino music fans, they genuinely listen to songs.
In a very broad statement, or mentality, you just want as many fans as you can have of your music. You want people to write songs for and connect with and play shows for.
We've noticed that even though we sing in Japanese, our fans study Japanese and sing along with us, and that people who like J-pop and people who like metal both enjoy our music just the same.
In general, what fans talk about and think about become a very important source of inspiration to us, because we want to write something that's real to people, especially those who listen to BTS music.
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.