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People need to start to think about the messages that they send in the movies.
Not only do I have to live, right, I have to get some cash for my troubles - it's a scary thing, and people need to start to think about the messages that they send in the movies.
We did 'The Simpsons Movie,' which took almost four years; it was the same people that do the TV show, and it just killed us. So that's why there hasn't been a second movie. But I imagine if the show ever does go off the air, they'll start doing movies.
People start panicking because they think it's the end of everything. But the fact is, you know, books survived movies; books survived TV. Books are surviving manga and anime. Books will always be there in one form or another. You just have a larger palette of entertainment options.
We're more familiar with what economists call an English auction - prices start low and rise as people bid. However, there is also the Dutch auction, where prices start high and go lower until somebody bites. Movies are sold to the audience via a very slow Dutch auction, where each phase between price drops can last weeks or months.