Quotes of All Topics . Occasions . Authors
I'm not really a mass market writer.
You can't create a mass market if you don't have a common standard.
Advertising in the past has been predicated on a mass market and a captive audience.
Deep engagement is much more powerful and valuable than fleeting mass market engagement.
It's much easier to create a high-end bag than a mass market bag that everyone can afford.
Mass market paperback thrillers are a dime a dozen. The trick is to find something that actually sticks to the ribs.
I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks.
I knew, back when I was starting up, that if I had something that could be developed for the mass market, I could really take it forward.
A celebrity name is never enough for an intelligent mass market... truly successful businesses are born of passion and heartfelt interest.
I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
Accessibility is key. MMOs are great for traditional gamers who have a lot of time to become immersed in a world, but the mass market wants things bite-sized.
We find that no matter what country we're in, if we hit the right economic notes and appeal to the mass market, we're able to build the business very, very rapidly.
I want the BBC to be a mass market public service broadcaster still funded by the licence fee... and the licence fee is more durable than many people in the commercial sector believe.
It's not like, I don't know, if Madonna has a new record out, then everybody from Bangkok to Birmingham knows what its called and can buy it the same week. But our stuff is not in that mass market.
One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market.
Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
When I first went to Kmart, I was so excited that I could bring my kind of taste to the masses. They didn't have 100 percent cotton sheets at mass market in 1987. We made those in yellow and pink and pale blue.
I suppose what's so amazing about working at the National Theatre is that, because it's a subsidized theatre, you're not trying to create a product that's going to have a mass market in order to make the money back.
You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.
There is no doubt that, since 1977 and the launch of Apple II - the first computer it produced for the mass market - many things which used to be done on paper, or on the telephone, have been done easier and faster on a screen.
Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.
Once the Third World has become a mass market for the goods, products, and processes which are designed by the rich for themselves, the discrepancy between demand for these Western artifacts and the supply will increase indefinitely.
There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
I think back to my time in children's television, back in the 1970s, and the amount of innovation that was going on then. Because the mass market wasn't focused on it, so you had a freedom to do amazing things, like 'Vision On,' and 'Tiswas.'
Ever since Marcel Duchamp appropriated mass market objects and pronounced them 'readymades' and Andy Warhol elevated the Campbell's soup can and Brillo Box to art, artists and designers have been blurring the lines between fine art and commerce.
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
I always encourage my young clients just starting to create a home, to buy at least one piece of investment furniture, or accessory, or piece of art each year rather than following a trend that will come along, be copied cheaply for the mass market and then be gone.
I got my first computer at the age of 6. To me, it was magic. By the time I was 12, I wanted to know the secrets behind the wizardry, and that started my journey toward computer programming. This was the early 1990s, when computers weren't built for the mass market.
The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.
Many people, I've noticed by informally polling friends, are prone to distinguishing a beach read by genre. Some people thought all thrillers are beach reads; others thought all romances are. Some people thought only mass market paperbacks are eligible for beach read standards.
I think DVD has been a real gold mine for a lot of reasons. You were selling a packaged good in a big mass market, so you could make it huge. You were selling or renting a thing that people didn't consume. You go to Blockbuster, rent five movies, and only watch two. That's a good business to be in.
I still run into people who loved Wave - who thought it was the best ever and can't believe that Google canceled it. And whenever that happens, it's like I'm looking at a mirror-image of myself: someone who is similar to myself in skill, experience, and profession. And that's just not a mass market.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
Vietnamese food has probably been saved from the mass market because most people never master the sauces and condiments that must be added to the food, at the table, for its glories to become apparent. It's too much trouble, and a lot of people don't like asking for help, especially if the interaction involves some linguistic awkwardness.