Quotes of All Topics . Occasions . Authors
I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
We are doing very well for our country internationally, but when we are in Jamaica, our athletes are not being looked after. We are selling our country and marketing our country to the world and not being paid for it.
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
I always wanted to be an actor and my parents were happy with my decision. But that happened later. They were apprehensive initially because I have an MBA degree and I used to work for American Express' marketing team.
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.
I started my blog back in 2009 because every Internet business and marketing seminar I watched at the time told me I had to. I had been trying to get a business started selling dating and life advice and was struggling.
I didn't dream that I would become the CEO of the company when I joined as a systems marketing engineer back in 1995. Sometimes, I don't really reconcile to it; it's a bit of an odd sensation which is under the surface.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.
They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.
In 2006, I made the decision to go after my dream. I was living in Atlanta and had a promising career in marketing, but I took a leap of faith and decided to move to New York, enroll in graduate school, and pursue acting.
My passion is creating and marketing. That's what I'm really, really good at, and that's what I find the most stimulating for my brain to work on, so that's what I really, really want to do as opposed to product creation.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.
I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.
More and more, companies are realizing the value of their female consumers, and that's showing up in the female-specific products they're making, their marketing strategies, and even the feel of their companies internally.
Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind it, which isn't necessarily true with indie movies, just by the nature of it being an independent film.
If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
If you didn't get it right and then you have to release a director's cut to undo what the studio made you release, I don't know, either it's some marketing thing for them to get more money or the director didn't do his job.
If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.
I enjoy social media, but I don't take it as gospel. Yes, it can make me feel insecure if I see my peers doing more than me. You have to remind yourself it's a marketing tool, a facade, but that's easier when you are older.
New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
Of all the depressing abuses of language in business, there is none that gets me so incensed as the rampant overuse of the word 'passionate' in company slogans, marketing blurbs, mission statements and on the sides of vans.
No matter what, once the doors are open for business, the entrepreneur has no choice but to be directing multiple attacks at once - raising money, writing software, prototyping, selling, collecting, training, and marketing.
The problem with a lot of marketing advice is that the examples they use are not exactly typical. It's hard for businesses, particularly smaller businesses, to relate to the bold innovations of companies like Apple or Tesla.
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
I'm not here to propel myself into the limelight. I'm here to win a football game. If I am propelled into the limelight, I want it to be because of what I do on the football field, not because of some grand marketing strategy.
I understand marketing. I understand licensing. I understand the business side of our business. That comes from paying attention and wanting to do better, not just as an in-ring performer but as someone who loves the industry.
In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing.
Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
I know for a fact that many people repent and want to do away with their tattoos. It is all marketing and hype and nothing else. Also, tattoos stand out on fair and not wheatish complexion. God has given you a body. Why spoil it?
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.
When an artist becomes pop, it's because the people choose it. Yes, you can have that dream to be a big pop star, but it's the audience that puts you in that position. I never had a paid marketing campaign, it was never like that.
Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.