Quotes of All Topics . Occasions . Authors
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
I spent my college years studying what I enjoyed semester to semester-a little Spanish literature here, a little psychology there, a little marketing in between.
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
I had to write 1500 words on advertising and marketing at the weekend for my business management course, and you can't think about rugby while you are doing that!
My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
Well, I think everyone would agree that Vince McMahon, although he doesn't get it right every time, he gets it right most of the time, and he is a marketing genius.
In the past, I had the marketing know how to get people to talk about my products, but I didn't have the infrastructure or logistics to fulfill the demand properly.
I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.
There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.
A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting.
Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those are stopping you from earning that kind of money.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
I'm good at marketing myself through the columns. But compared to other people I know, as far as networking and pushing yourself out there, I'm not very good at that.
"Global culture" is of course not a culture: it's the global marketing and imposing of commodities and images for the interests of the few at the expense of the many.
There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.
I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
I had originally written 'Pariah' as a feature, and we shot the first act as a short film, and then we used the short as a marketing tool to fundraise for the feature.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.
We've got tremendous equity in cow spots and in the name Gateway, so this isn't anything radical, but you'll see us getting more sophisticated in our marketing efforts.
What seems not yet to have been sufficiently explored is the emancipating potential of the discursive form of psychoanalysis in politics as a counterpoint of marketing.
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
As a child, I wanted to be an astronaut, then a fighter pilot, and then later, as I grew up, I was focused on scoring high marks so that I could do an MBA in marketing.
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.
If something's true and sincere, it happens regardless of marketing. The more I talk about it, the more I'm telling people how they should react. And that is an asshole.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's very soul-less in a way.
You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.
There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.