Quotes of All Topics . Occasions . Authors
This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
I'm not sure I really am an entrepreneur. I'm not much of a businessman. I know I'm not a marketing guy. I do have an entrepreneurial lineage, though.
We are all victims of the marketing that says cooking is hard and takes too long, but that's simply not true. Scrambled eggs take five minutes to make.
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image.
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
Shamu the killer whale is Sea World's Mickey Mouse; whales named Shamu are the star attractions of three parks and the focus of their marketing efforts.
What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.
If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.
A research division develops marketing material for its deal makers. We have no policy position. If you have a policy position you can't possibly forecast.
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
The degree to which campaigns have become dominated by marketing is breaking the spirit of democracy, and we're all just so sick of it, across party lines.
I didn't have any role models of artists that were in the same playing field as me - making expensive videos, travelling, marketing and promoting an album.
Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer the question: Who is your movie for?
I was just trickling releases out slowly and building the Deadmau5 brand slowly. There was never this big marketing machine behind it or anything like that.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
Holding back technology to reserve business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.
I always said that I'm not into mass-marketing things. If there's one thing that looks cool, that's fine by me. I'm not interested in a whole bunch of stuff.
Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.
When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.
Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.
And it's all just from word of mouth. No big marketing. That means the folk who come to the gigs are there 'cause they love their tunes. That means it's real.
The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
We need to diversify the people who are backstage and producing and marketing these shows. It's the limitations of these people that are holding Broadway back.
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.
All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.
I find it particularly irritating, if I go to a games conference to speak about my work, that often it's presumed that I'm the marketing girl - that's annoying.
Economic theory is the most prestigious subject of instruction and study. Agricultural economics, labor economics and marketing are lower caste fields of study.