Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.

I believe that when Fifa hands out an award, it should not be a marketing prize that solely honours the protagonists of a media-crazy sport.

The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

More great Americans were failures than they were successes. They mostly spent their lives in not having a buyer for what they had for sale.

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.

Our financial system is driven by a giant marketing machine in which the interests of sellers directly conflict with the interests of buyers.

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.

If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.

I started my career at LVMH and then I joined Phillips de Pury under the tutelage of Simon de Pury as second auctioneer and head of marketing.

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.

In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership.

No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.

The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.

In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.

You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would.

That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.

Be knowledgeable in your niche, provide some information free of charge, and share other trustworthy people's free resources whenever possible.

Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.

I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

I was in the business of marketing, and I have two Bachelor's Degrees in Political Journalism, and I wrote for the school newspaper at the time.

His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?

The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be 'woke.'

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Network marketing is the big wave of the future. It's taking the place of franchising, which now requires too much capital for the average person.

Every time you win, you get another fight. Every time you get a fight, you get promotion, marketing, and media. Those things are what makes stars.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.

Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

Often it's the case that we have to do a lot of exploration and marketing of the material we publish ourselves to get a big political impact for it.

My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.

It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.

What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.

In fact my first film ran for about 400 days. It all depends on hype, marketing and publicity, which are actually more expensive than the actual film.

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

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