Quotes of All Topics . Occasions . Authors
If you build a better mousetrap, regardless of your marketing budget, the world will beat its own path to your door.
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
I think I'm more marketing- and sales-oriented than others, and the notion of selling books continues to interest me.
When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.
I usually tell people that everything I learned about being an entrepreneur I learned by f'ing up at my first company.
No marketing plan is ever going to bring in one soul that was not ordained by the Lord to be saved in the first place.
An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.
One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.
If you look at Adele, the reason she did so well was she created great music. It wasn't about a clever marketing trick.
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
People who lie to themselves about investing are the same as overweight people who blame their genes for their obesity.
I understand it for marketing purposes, but I've always hated defining myself with a genre. Nothing feels broad enough.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
Studio films are driven by marketing. The currency is literally money. But in the indie world, the currency is passion.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.
My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
Nothing will infect you with a negative view of the world faster than hanging around people with harmful belief systems.
Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.
If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.
I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'
If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Businesses should follow and learn from others successes and failures in order to better understand and predict their own.
I think America and Britain have a different culture from France. They discovered marketing and consumerism before France.
One of the best book marketing tips I can give you is simply building relationships - well that and publishing more books.
I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in.
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Let's not betray cinema with marketing inside the film. If it's done outside, then it's ok. That is essential to integrity.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
More important than the HOW we achieve financial freedom, is the WHY. Find YOUR reasons why you want to be free and wealthy.
I had these false ambitions - marketing and MBA. I didn't do very badly at it, but I realised my calling was something else.
I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.