I have a lot of energy, and if I don't keep myself busy, I go crazy. I alphabetise the spice rack, separate the Lego from the Playmobile, colour-code the knicker drawers - it's scary! My house loves it when I'm working so the linen cupboard can get a rest. I just don't sit around.

Right now, I think robots are where it's at. And yes, I'm biased. Robots and space, because with home rocket kits and Lego Mindstorm sets, people can get involved. I was raised on Transformers and GoBots, so I can't imagine what kids who are building real robots are dreaming about.

Children need to move to develop their brain; it's a natural urge. That's why boys will run after a ball and play soccer despite how many video games are available to them, and they can't help themselves from building with Lego bricks as well. They want to be creating something that's uniquely their own.

My work sells for £10,000-plus, but my most lucrative piece was a private project that was sold for more than six figures -dollars, that is. The process of the Lego can take weeks, months, or even days. Each one I deliver to specification to each gallery because they want them brought to them fully formed.

I don't like stuff that can only go into one set; I want stuff that can be applied across sets. It's a more real Lego building experience. And, of course, it's the same from a manufacturing point of view. I want elements that are universal; that gives me the best economics and best utilisation of the mould.

Timing is a very important part of being a father. You should never show your kids things before they're ready. Especially with movies. Toys like Lego are okay because the fact that your 3-year-old can't understand the instructions ultimately leads you to constructing it yourself... the secret plan all along.

There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.

I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.

With 'Scratch,' you create computer programs by snapping together graphical programming blocks, much like LEGO bricks, without any of the obscure syntax and punctuation of traditional programming languages. After creating an interactive 'Scratch' project, you can share it on the 'Scratch' website, just as you would share videos on YouTube.

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