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I used to make my living by understanding people. And the way I learned to understand them was by observing them. I would sit in a train station or a bus station or a restaurant. And I would watch people. I would watch how they related to one another. I would try to get some insight into them and make them as predictable as I could in my mind.
One of the changes I'm driving within Nokia is to adopt what we call 'the challenger mindset.' Let's understand that we have to fight, we have to fight our way through the difficulties, we have to listen to consumers, we have to both deliver what they need and also have some creativity and insight and deliver what the don't yet know they need.