The presidential candidates are offering prescriptions for everything from Iraq to healthcare, but listen closely. Their fixes are situational and incremental. Meanwhile, the underlying structural problems in American politics and government are systemic and prevent us from solving our most intractable challenges.

As a small business or startup, one of the factors you should always consider when looking at a potential partnership is the incremental potential reach. Note that wider reach doesn't always mean a better partnership opportunity. Instead of sheer scale, take a look at which communities your potential partner can open up for you.

With 'Free Agent Nation,' I was figuring out how to write a book along with writing the book. Now I think I've kind of, sort of figured out how to write a book a little bit better. But the process remains not that different - slow; laborious; tiny, incremental progress each day, punctuated by feelings of despair and self-loathing.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

Intellectual-property rules are clearly necessary to spur innovation: if every invention could be stolen, or every new drug immediately copied, few people would invest in innovation. But too much protection can strangle competition and can limit what economists call 'incremental innovation' - innovations that build, in some way, on others.

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