I fell for my own hype. I had too many people saying I couldn't be beat, and I actually fell for it.
Monsters have always been built in this sport. I just don't believe the hype. You've got to show me.
You can hype a questionable product for a little while, but you'll never build an enduring business.
I'm an exciting fighter and I always live up to the hype, unlike some other fighters who disappoint.