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Though Mohyeldin's journalistic reputation continues to grow - born in Egypt, raised in Michigan, started as a gofer for NBC News, reared as a producer at CNN, first appeared on-camera for Al Jazeera in 2006 - his is hardly a household name, not in America at least.
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
Like every artist that comes out, you want to make a mark; you want to be a household name and you want to be someone that people are going to look back in ten years/fifteen years' time and go, 'I love this guy Olly Murs. He was brilliant back in the day; he was someone I really, really liked.'
When we developed the 'Seinfeld' show, we took a bet on Jerry Seinfeld, who was not a household name. But Jerry had a voice. He was appearing on 'Late Night', on 'The Tonight Show', had some commercials out there, his voice of observational comedy, looking at the world around him, that voice was really starting to come into its own.
People know my name, and because of that, I have more leverage as a professional fighter. And as a professional fighter, as a professional wrestler, that is something we are all battling for. We want to make our brand a name brand and a household name. And that essentially gives us more leverage and helps us provide for our families.