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Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
Biology is the most powerful technology ever created. DNA is software, protein are hardware, cells are factories.
Software drives hardware in this business. We see it time and time again. We saw it with our Wii and DS businesses.
At a certain point, the services that you build around the hardware become more important than the hardware itself.
For the devices we use... the funding models are completely screwed up. Angel funding isn't sufficient for hardware.
If we're going to build hardware, the thing we want to do is build reading goggles, so you can do hands-free reading.
The thing is, the better the hardware, the more time we spend to improve the visuals to take advantage of the hardware.
I didn't just work at a hardware store. I went to college for a second, and I worked there on breaks or during the summer.
For systems in which you already have a lot of hardware and software, change is difficult. That's why apps are so popular.
We need to get smarter about hardware and software innovation in order to get the most value from the emerging Internet of Things.
If I won the lottery I'd start a charity that helped little family hardware stores, cobblers and fruit shops open in city centres.
Our lives and our culture have been significantly changed and improved by hardware, software, and services developed by immigrants.
A geek is a guy who has everything going for him but he's just too young. He's got the software but he doesn't have the hardware yet.
People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.
We know that defence work results in more than great defence hardware - it can drive innovation and advances in all areas of our life.
'Yoshi's Woolly World' for young families and new entrants into the overall video gaming space, I think, is going to be a hardware driver.
Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware.
BottleRock has these incredible VIP cabins where a chef is preparing sushi for you in your cabin or lounge decorated by Restoration Hardware.
If you look at the history of technology gadget makers, hardware makers, it's littered with the corpses of Palm and RIM and companies like that.
For true augmented reality, the display would have to dynamically focus, which would require additional hardware on the glasses to read your eye.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
I'm a mechanical engineer, and I grew up on a farm, so I like practical hardware - somebody's elegant solution that proves itself over the long term.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
I've always believed that human learning is the result of relatively simple rules combined with massive amounts of hardware and massive amounts of data.
Google has the business resources, global scale and platform reach to accelerate Nest growth across hardware, software and services for the home globally.
In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good.
Fingerprint readers require special hardware, and a lot of people find them creepy and don't want to use them. Smart cards and tokens can be lost or stolen.
Even more amazing than modern technology is our opportunity to access information directly from Heaven, without hardware, software, or monthly service fees.
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.
The hardware business is all about per-unit manufacturing cost and functionality. The services business is less asset-intensive and more dependent on people.
In a biological system, the software builds its own hardware, but design is critical, and if you start with digital information, it has to be really accurate.
The door hardware in kitchens is super simple to update. It's essentially a few screws, standard spacing. It's a few bucks a piece and it can make a huge impact.
It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.
My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led to the designs you mentioned.
I'm trying to build a brand, so I can sell Keyshawn Johnson products in stores. You know, paint, rugs, carpet, drapery, fabrics, blankets, towels, hardware, plates.
I often say to prospective clients, 'Nothing will age faster than your hardware.' Even the thinnest touch screen will look like a toaster oven in a number of years.
You were up at 5 o'clock in the morning, and then you'd ride in a caravan, because we didn't have big movie trucks or trailers that is the hardware of a movie camp.
What we believe is going to be very important is the delivery of traditional software and services and hardware over the Net. That's a form of electronic marketplace.
I think people should be proud of the work they do, whatever it is. I have this other arty side that loves creating homes. I can be happy going to the hardware store.
The voice I use is a very old hardware speech synthesizer made in 1986. I keep it because I have not heard a voice I like better and because I have identified with it.
In the 1950s in Columbia, South Carolina, it was considered OK for kids to play with weird things. We could go to the hardware store and buy 100 feet of dynamite fuse.
If it weren't for Moore's law changing the playing field continuously, I would have been long gone. The rapid pace of hardware evolution still keeps things fresh for me.
I don't care much about hardware. Nintendo games are some of the best games in the world, and from a more graphical standpoint, the Wii can't do what a PS3 or 360 can do.
Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.
All the reasons that have made software so successful are beginning to happen with hardware. So much can be done so quickly, prototyped so rapidly, and the costs are so low.
You sort of have to separate what are questions you can ask that are going to help make you smarter about your thesis versus... trying to get somebody to validate it for you.
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the video publishers on its platform.
I also taught myself how to blow glass using a propane torch from the hardware store and managed to make some elementary chemistry plumbing such as tees and small glass bulbs.