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The great thing about social media was how it gave a voice to voiceless people.
People really don't watch TV no more - it's all about social media. I think it's a great platform for showing off your brand, who you are, interacting with fans, interacting with people in general.
I think the great thing about social media is it gives people access to you on a totally personal level that they didn't have before, so it's really important, and it's a great way to get people involved and excited about what you're doing.
The ability to become more accessible, to spread a message further, and to share stories at a faster rate are great things to come from social media. As politicians, we have another platform with which we can reach people but also listen to them.
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.
The social media bit is really about documenting process. I like the dialogue if it's constructive, but I'm now at a crossroads. I've accumulated a lot of followers, and it's great, but I'm also at that teetering point where people are feeling themselves a little too much, commenting a little too much.