One third of the economy goes through 'QuickBooks' in terms of businesses invoicing other businesses. Each invoice contains a connection between vendors, suppliers, and customers, and also the price of that connection. Representing the payment graph is huge opportunity and something no other company can do.

I started getting Twitter followers after I started doing press for 'Fargo.' One of my best friends from college is a librarian, and she started tracking after each interview how many Twitter followers I got. She and her librarian friends were like, 'We're going to make a graph.' And I was like, 'Alright, nerds.'

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we're continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we've taken the time to build those specific experiences, stuff has gone quite well.

To play the role of a sports champion, I first needed to break my body and become supremely fit to convincingly look like a college athlete. Along with acing sporting disciplines, I also had to balance the emotional graph and light heartedness of a college drama while competing in varying sport! Combining the two drained a lot out of me.

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