Quotes of All Topics . Occasions . Authors
The first thing I became interested in in terms of 'Brain Storm' was neuroscience, and that is like saying you're interested in the universe. So ultimately I knew if I was going to handle this in a fictional format, I would have to take a subsection of neuroscience, and that turned out to be the use of neuroscience in criminal courts.
You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
We get information in the mail, the regular postal mail, encrypted or not, vet it like a regular news organization, format it - which is sometimes something that's quite hard to do, when you're talking about giant databases of information - release it to the public and then defend ourselves against the inevitable legal and political attacks.
As the world of independent feature filmmaking became increasingly commercialized by the mid-1990s, there was also a parallel, much more positive development: a resurgence in documentary filmmaking, thanks in part to the advent of the cheaper, lighter digital format that helped to offset the daunting costs of pursuing political aims through film.
