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If you look at my track record, I have only done saaf-suthri family movies.
Family entertainment is really very necessary in our culture. Look how profitable they are. It's almost not discretionary. You need to take your family to the movies.
People are losing jobs, people need to be entertained, and I want to make movies that parents and children can look forward to seeing, that can become a kind of family ritual.
On radio and television, magazines and the movies, you can't tell what you're going to get. When you look at the comic page, you can usually depend on something acceptable by the entire family.
I think that being Jewish has generated an extremely strong sense of the importance of family. If I look at my Scandinavian colleagues, they don't have that urgency about family. All my movies are about that.