In society, we have to earn other things of import like trust, respect, money, education, careers, status and etc., so naturally, we find ourselves attempting to earn love, acceptance and validation along with that. Here's the trip: we do it at the cost of other people and, more importantly, ourselves.
The glib, facile, simplistic, and prefabricated language by which we as consumers are constantly surrounded is a language that flatters us, that urges us to indulge ourselves, to get away from it all, to be unique by opting in, talking back, liking us on Facebook, leaving a review, sharing, retweeting, etc.
I'm not a normal person with normal tastebuds, so I'll save you all from cringing/dissing on my late night flavour pairings, but I will say when I was a kid, with little to no access to anything but my mother's pantry, I'd dip everything in ranch dressing, Miracle Whip, katsup, barbecue sauce, honey, mustard, etc.