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We can only query against that which we have collected. And so if someone has never made a ripple in the pond in Syria in a way that would get their identity or their interest reflected in our database, we can query our database until the cows come home, but there will be nothing show up because we have no record of them.
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
Think about it: if you were running a multi-million dollar company, and your database of customer information was stolen, would you want to tell your clients? No. Most companies did not until the laws required them to. It's in the best interest of organisations - when they're attacked and information is stolen - to tell nobody.
Why did Google, for example, recently decide to offer free 411 service? I haven't talked to people at Google, but it's pretty clear to me why. It's because of speech recognition. It has nothing to do with 411 service: it has to do with getting a database of voices, so they don't have to license speech technology from Nuance or someone else.
