Quotes of All Topics . Occasions . Authors
I'm here to inspire young people to be part of the most magnificent culture on earth: hip-hop.
The gang culture - tragically - has for some young people become the only source of stability in their lives.
My goal was always to be part of pop culture and relevant to young people, to interact with the people they hold in high esteem.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
I didn't want to bash young people. I don't want to bash a kid for dreaming or wanting something or being slightly ambitious - that's not the problem. The actual problem is with the culture surrounding him.
What is acceptable in our culture, I think, is really detrimental. I think we ought to have a little more ownership over the kind of material and the content that we put in front of people, especially young people.
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.