Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Before modern man can gain control over the forces that now threaten his very existence, he must resume possession of himself. This sets the chief mission for the city of the future: that of creating a visible regional and civic structure, designed to make man at home with his deeper self and his larger world, attached to images of human nature and love.

A great many film stars perched on unstable ravine edges in the canyon systems of Los Angeles will, like the cemeteries there, eventually slide down to join their unfortunate fellows in the canyon floors, with mud, cars, and embalmed or living film stars in one glorious muddy mass. We should not lend our talents to creating such spectacular catastrophes.

I want to stress again that human rights are not peripheral to the foreign policy of the United States. Our pursuit of human rights is part of a broad effort to use our great power and our tremendous influence in the service of creating a better world, a world in which human beings can live in peace, in freedom, and with their basic needs adequately met.

I have an intense personal interest in making the use of American capital in the development of China an instrument for the promotion of the welfare of China, and an increase in her material prosperity without entanglements or creating embarrassment affecting the growth of her independent political power, and the preservation of her territorial integrity.

Thus those reformers, who look for a remedy by creating artificial carrying-costs for the money through the device of requiring legal-tender currency to be periodically stamped at a prescribed cost in order to retain its quality as money, or in analogous ways, have been on the right track; and the practical value of their proposals deserves consideration.

The first lady of Uganda is a devoted evangelical and beloved by the faith community. At an evangelical conference in Argentina, one minister said, "Mama Janet has given us the keys to Africa." She has done that by creating a nation that has embraced a Dominionist form of Christianity that believes that Christians have a God-given right to rule the world.

Leadership is creating a state of mind in others. The difference between being a leader and manager, all due respect to managers, is that leaders have to create states of mind. But a leader, first of all, has to have a clear state of mind, which is usually her own vision, which energizes her, motivates others, and then creates that state of mind in others.

claiming that the destructive practice of mountaintop removal mining, blowing the tops off mountains to get at the coal beneath, performs the "necessary" function of creating flat land for development To tear treasure out of the bowels of the land was their desire, with no more moral purpose at the back of it than there is in burglars breaking into a safe.

To my mind, faith is like being in the sun. When you are in the sun, can you avoid creating a shadow? Can you shake that area of darkness that clings to you, always shaped like you, as if constantly to remind you of yourself? You can’t. This shadow is doubt. And it goes wherever you go as long as you stay in the sun. And who wouldn’t want to be in the sun?

Most people consider themselves above the gritty and relentless details of life that allow the creation of great wealth. They leave it to the experts. But in general you join the one percent of the one percent not by leaving it to the experts but by creating new expertise, not by knowing what the experts know but by learning what they think is beneath them.

I probably sensed the serious formality of the ceremonies and felt what others were feeling then. Looking back, I'd guess that it had opened up a gaping hole in my psyche. In the process of creating art, I might be trying to fill that hole, or to reduce its depth, or to make it feel less hollow. I think that making art could have helped from that moment on.

We are capable of creating miracles ourselves and the greatest miracle is to create a masterpiece of joy out of your life with no excuses. The thing I focus on is going straight to heart. I go to mine first because if I don't feel it, you're not going to feel it. I take a deep breath and remind myself that before I give it to you I have to give it to myself.

Too many people are surfing the web and trying to figure out the politics of getting a movie made or taking meetings and trying to get someone to read something instead of creating a truly great script, because something great has a great chance of getting made, but something average that you've sort of talked people into reading doesn't have as good a shot.

You're only infallible about your own nervous system. You know what's going on in your own nervous system, whatever realities you're creating out of the infinite flux of being. You don't know anything about anybody else's reality unless they tell you about it. You gotta listen very sympathetically in order to understand them. So it's a limited infallibility.

I love creating. I am addicted to the drug of creation and creating things. I get a little depressed when I am struggling to find what I know is locked inside. If it's a lyric or something that is challenging me, I can be very depressed, but when it's like heaven opens up and it gives you a song, it's amazing. There's nothing else that I enjoy more probably.

If something gets under my own skin, and keeps reoccurring, it starts to take on a certain weight and value, and I think, "I have to put this in the song. I have no choice but to mention Greek Cypriots in this song." It's a little internal challenge to myself. Like creating little imaginary rituals in yourself to help the song go from nonexisting to existing.

Technology and television didn't dictate one path or the other - it was civil society and public policy intervening in creating alternative funding models. So I think that's one of the questions for our time: do we want to intervene in this model or completely acquiesce and leave it to the unfettered, not-actually-that-free market? Neither path is inevitable.

I realized a long time ago that instead of being jealous you can be inspired and appreciative. It carries more energy to you... That can be an awesome motivating force that can improve your life if you choose to be inspired and not jealous. One (being jealous) has no benefit whatsoever, the other is an incredible resource for creating momentum and improvement.

I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action and gradually transform themselves into physical reality, therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person.

There is a creative pleasure, which, for instance, the artisan in the Middle Ages, or in a country like Mexico, still today has - namely the pleasure of creating something. You find quite a few skilled workers who still have that pleasure: maybe in a steel mill; maybe a worker who works with a complicated machine - he has a sense that he is creating something.

Citizens across the United States are now uniting in a great cause to establish a Department of Peace, seeking nothing less than the transformation of our society, to make non-violence an organizing principle, to make war archaic through creating a paradigm shift in our culture for human development, for economic and political justice and for violence control.

The state has a right to do that [outlaw contraceptives], I have never questioned that the state has a right to do that. It is not a constitutional right, the state has the right to pass whatever statutes they have. That is the thing I have said about the activism of the Supreme Court, they are creating right, and they should be left up to the people to decide.

Every subatomic interaction consists of the annihilation of the original particles and the creation of new subatomic particles. The subatomic world is a continual dance of creation and annihilation, of mass changing into energy and energy changing into mass. Transient forms sparkle in and out of existence, creating a never-ending, forever newly created reality.

Indeed our survival and liberation depend upon our recognition of the truth when it is spoken and lived by the people. If we cannot recognize the truth, then it cannot liberate us from untruth. To know the truth is to appropriate it, for it is not mainly reflection and theory. Truth is divine action entering our lives and creating the human action of liberation.

We realized we weren't really using Odeo, we weren't investing our own time creating podcasts. We were building a tool that was a great idea for some other people. That's a dangerous way to go because if you don't actually use it yourself and love it, then you aren't going to be as fully invested in it from the start. That's what leads you to doing side projects.

The future is not a result of choices among alternative paths offered by the present, but a place that is created--created first in the mind and will, created next in activity. The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them, changes both the maker and the destination.

If I was asked to get rid of the Zen aesthetic and just keep one quality necessary to create art, I would say it's trust. When you learn to trust yourself implicitly, you no longer need to prove something through your art. You simply allow it to come out, to be as it is. This is when creating art becomes effortless. It happens just as you grow your hair. It grows.

We grasp because God does. We create, and fall short, because God does. We continue creating because we fell short, and fall short again, because God does. Because one act of creation, one attempt at capture, is only one breath and we must breathe again. And again. And again. Here we stand (and sit and sleep), the many images of the Imager, and we can do no other.

The economic union - creating a big common market, like the United States, so that you can compete across borders. There are common rules, regulations, and simplification, and that is still a good reason, too. When they put their monetary union together, that created a rigidity that made it hard for currency fluctuations. They don't really have a solution to that.

Christianity can be built around isolating ourselves from evildoers and sinners, creating a community of religious piety and moral purity. That’s the Christianity I grew up with. Christianity can also be built around joining with the broken sinners and evildoers of our world crying out to God, groaning for grace. That’s the Christianity I have fallen in love with.

It is no exaggeration to say that since the 1980s, much of the global financial sector has become criminalised, creating an industry culture that tolerates or even encourages systematic fraud. The behaviour that caused the mortgage bubble and financial crisis of 2008 was a natural outcome and continuation of this pattern, rather than some kind of economic accident.

The scientists who are working 80 hours a week trying to do their science are up against PR guys who know how to spin things and how to create doubt. Creating doubt around tobacco for fifty years when they absolutely knew it caused cancer, that was a real talent. But meanwhile, the scientists, they're not there to go on television. Their brains don't work like that.

Parents vary in their sense of what would be suitable repayment for creating, sustaining, and tolerating you all those years, andwhat circumstances would be drastic enough for presenting the voucher. Obviously there is no repayment that would be sufficient . . . but the effort to call in the debt of life is too outrageous to be treated as anything other than a joke.

We have established the Customs Union and the Eurasian Economic Union not by force, but through a compromise. It was a challenging, complicated, multi-year process based on agreement, compromise and mutually acceptable conditions in the hope of creating for our economies and for our people better competitive advantages in the world markets and in the world as a whole.

God says "This is what I would love you to be, but I am not going to constrain you. I want it to be your choice." And it is a fantastic thing because even at the moment when I am making the choice to reject God, I would depend from moment to moment, you know that beautiful image of God creating by breathing God's breath into this lump of clay, making it a human being.

When it comes to cyber warfare, we have more to lose than any other nation on earth. The technical sector is the backbone of the American economy, and if we start engaging in these kind of behaviors, in these kind of attacks, we're setting a standard, we're creating a new international norm of behavior that says this is what nations do. This is what developed nations do.

The same applies to the music and film industries. Until the heads of the labels start wanting to make money rather than creating controversy, tension, and excuses about why piracy is making the job so hard that no one could do it but them - and oh by the way, they need a raise to really focus in on the fight - the music industry is going to have a very tough time of it.

The sun has a sense of all-pervasive brilliance, which does not discriminate in the slightest. It is the goodness that exists in a situation, in oneself, and in one's world, which is expressed without doubt, hesitation, or regret. The sun principle also includes the notion of blessings descending upon us and creating sacred world. It also represents clarity, without doubt.

Creating a life that reflects your values and satisfies your soul is a rare achievement. In a culture that relentlessly promotes avarice and excess as the good life, a person happy doing his own work is usually considered an eccentric, if not a subversive... To invent your own life's meaning is not easy, but it's still allowed, and I think you'll be happier for the trouble.

I do not suppose that anyone not a poet can realize the agony of creating a poem. Every nerve, even every muscle, seems strained to the breaking point. The poem will not be denied; to refuse to write it would be a greater torture. It tears its way out of the brain, splintering and breaking its passage, and leaves that organ in the state of a jelly-fish when the task is done.

There are some people who want me and my husband to stay where it is safe and draw a paycheck every week instead of what we are doing (which is creating and sharing our art with others). The truth is that there are people in this world - Dave and I being two - who would die a slow painful death if stuck in an office and made to do the kind of work that we are not made to do.

I was invited. Oxford University Press is simply as prestigious a press as there is so when they come to your door and invite you to be a part of something like this, you say yes. It truly is an honor to work with them, particularly on a project as large as this one. The story of how they came to me is a good lesson though about the unexpected and creating new opportunities.

People who create things nowadays can expect to be prosecuted by highly moralistic people who are incapable of creating anything. There is no way to measure the chilling effect on innovation that results from the threats of taxation, regulation and prosecution against anything that succeeds. We'll never know how many ideas our government has aborted in the name protecting us.

Everything that civilisation has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools that AI may provide, but the eradication of war, disease, and poverty would be high on anyone's list. Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last.

If the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work. Right here is the point at which the majority of men meet with failure, because of their lack of persistence in creating new plans to take the place of those which fail.

No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept. For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.

The most surprising thing to me is what an incredibly intense effort it's been to create a world from the ground up. I had run a show that had already existed and had been created by the show-runner, Meredith [Stiehm]. It's a very different experience to come in at ground zero and meet people and assemble the cast and crew. As a group and as a family, we're creating this world.

Creating harmony amidst diversity is a fundamental issue of the twenty-first century. While celebrating the unique characteristics of different peoples and cultures, we have to create solidarity on the level of our common humanity, our common life. Without such solidarity, there will be no future for the human race. Diversity should not beget conflict in the world, but richness.

When [Jimmy] Carter did quote them, he quoted them in what I believe were misapplications, such as arguing for the creation of a federal Department of Education. In one case, Carter quoted [Tomas] Jefferson's and [George] Washington's appreciation of education and then, in a leap, implied that they would be delighted that he was creating a giant federal bureaucracy for education.

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