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I wrote my first play as extra credit for my fourth grade English class. 'Can Helen Stop Smoking' was a satire on the ill effects of cigarette smoking. My friend Vicki Haugabrook played as Helen and I directed the show. At the time, my brother Vince was leading the campaign to get our grandmother to quit.
When I was covering games, and this is back in the '60s, you'd go into the manager's office. I can still visualize Earl Weaver from the Baltimore Orioles. I can just see Earl now in his underwear... with a beer in one hand and a cigarette in the other, holding court. And that was the way it was done then.
Tobacco marketing often reaches children and youth and entices them to start using tobacco while they are still at an impressionable age. Nearly four out of five high school cigarette smokers will become adult smokers, even if they intend to quit in a few years. By the time they want to quit, they're hooked.
I did every odd job you could possibly imagine: Holding a sign in the rain for 14 hours straight, sweeping up cigarette butts, pouring coffee, running around - anything I could to be on a film set. I wanted to be in the business. So I'd say, 'You need that job done? Fine,' and I became indispensable to people.
An actor has to be very, very careful, as one of the most wonderful props - and actors love props - is a cigarette. There's so much to do with it: you can bring it up to your face, play with the smoke. It's just the greatest - ever since I was 16 and in acting school in England, I've been playing around with cigarettes.
FDR had a certain charisma, at least in his first term, with the big grin, the cigarette holder at a jaunty angle, and the battered hat on his imposing head, but no other American president since then has had it except JFK - indeed, some of them have been positively anti-charismatic, like Gerald Ford, Carter, and the Bushes.
When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.
The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are two unmet needs in smokers: something that is much better for my health and something that bothers others much less or doesn't bother them. These are things cigarettes can't resolve. These new products are developed to address these needs.