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I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?
4Shbab has been dubbed Islamic MTV. Its creator, who is an Egyptian TV producer called Ahmed Abu Haiba, wants young people to be inspired by Islam to lead better lives. He reckons the best way to get that message across is to use the enormously popular medium of music videos. 4Shbab was set up as an alternative to existing Arab music channels.
In 1980s, I discovered 'Late Night with David Letterman.' It was on one of the 13 cable TV channels. They didn't have 25 late night talk show hosts trying to be the most outrageous. There was the likeable television genius Johnny Carson and his mad-genius counterpart Dave. There was nothing else crazy on TV every night, and there was no Internet.
