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Business models change. As technology processes, business models change.
You realize that if you're in the media business, technology is fundamentally what's driving the change in that business.
I don't think piracy is going to kill the music industry. But digital technology and the ability to download will change the packaging from CDs to a single-based business.
Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall. That applies as much to my own, the media industry, as to every other business on the planet.
When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.