I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

My routine definitely starts with brows. I do add a little bit of mascara - even to the gym. I have to! I love Maybelline and Covergirl, just drugstore brands. I'm telling you, they're the best.

The tradition of canning is still very close to my heart; that's why I'm so excited to team up with the Ball Home Canning experts at Newell Brands to share how truly rewarding the process can be.

AOL has a great collection of brands, and the question is, 'Can they innovate and scale their business?' And those are very challenging things to do. But I think they are well positioned to grow.

Styling is such a small part of what I do. I have, like, 10 jobs. People don't know that I work so much on the back end of things. They think I'm just dressing people. My business is with brands.

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Morphe was one of the first makeup brands that I worked with when I was just starting out. The great thing about them is that they were really invested in social media and influencers like me early.

From my point of view, I'd like to bring other meaningful events through WWE, whether that's NXT or the United Kingdom championships, taking international brands and putting them on in those markets.

As I got older, the requirements of my skin changed. I had access to premium-quality products and these were great brands with amazing research behind them, but they took care of some needs, not all.

I love fashion. For me, it's always interesting because I like to be able to mix up different styles and different brands, kind of like how my music taste or personality is. There's lots of influences.

If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.

I understand that, because there are so many musicians, you have to make artists into brands, but I sometimes feel like I have to be some kind of non-human icon in order for people to listen to my music.

There's a level of exposure that 'Smackdown' and 'Raw' get that other brands like 'NXT,' 'NXT UK,' and '205 Live' do not get. But at the same time, I feel like I would not be who I am without '205 Live.'

Since my family owns the Trump National Doral, I spend a lot of time on the course. Trump Doral's Golf Shop is the largest pro shop in the country and carries limited-edition pieces and exclusive brands.

If companies are able to have multiple revenue streams and have their hands in multiple pools of money, then why shouldn't the people who actually work for those brands be able to do the exact same thing?

We think we're going to be especially strong in platform where we have our two platform brands: our database brand is the Oracle Database 12c, and our programming language brand is this thing called Java.

For its health, cricket needs to look outward to the sharpest minds, to people who sustain and nurture brands and often take hard but necessary decisions. Cricket cannot be bound by cricketing minds alone.

As a black woman trying different products and figuring out what works best for me, the one thing that I realized is that hair brands lump us together as having 'black hair,' but all black hair is not alike.

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The meshing of the brands is great. I think it brings excitement. It brings anticipation of not knowing who's going to be on 'Monday Night Raw' or on 'Tuesday Night SmackDown' so I think it's really awesome.

Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life.

To be honest, before I joined the industry, I knew very little about the fashion world, and I hardly knew any name brands. Probably because the price tags were a little too high, and home girl needed to work.

Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

When Jackie Kennedy wanted to wear her favourite European designers, she was told no. She had to start working with brands like Adolfo, who had to create Chanel knock-offs because that's what she wanted to wear.

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

People are understanding what it means to really create a space that feels like a direct reflection of you and I think with brands like Living Spaces, you can really start to take those chances for the first time.

I can't have cinema popcorn because it's all full of sugar, unfortunately. Well, I do have it and I don't have it. I love movie night and there's lots of healthy brands of popcorn nowadays, so it's good as a snack.

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

I do believe that Raw, SmackDown, and NXT are the three brands, and I think that people can come from Raw or SmackDown to NXT, and I think that people from NXT can go to Raw or SmackDown. It's very interchangeable.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

I like doing the editorial stuff because it's nice to do something that's more me. But modeling for brands and the things to make money... I guess I don't really like being the mannequin. It's a very strange concept.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.

I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.

With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.

Because of social media, it's bridged the gap between the advertisers and fashion and allowed people to find their group. It really widens what people are viewing and allows brands to see what the public wants to see.

The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

I look up to Gigi Hadid. I love where she's taken herself, I love what brands she's working on. I respect her because I understand... I mean, girls like her open the doors for girls like me. So all I can do is thank her.

The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.

In terms of brands, I generally try to stick with EDITION Hotels or Soho House. That way, I know what I'm getting myself into. Plus, the lobbies and bath soaps smell the same - if you're into that kinda thing, which I am.

Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.

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