Quotes of All Topics . Occasions . Authors
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.
I'm not a huge shopper. I love looking good - obviously, on the golf course I like looking sharp, that's for sure. I'm just not into knowing brands.
After I grew some facial hair, I looked a bit older, and I guess that's what the modeling world wanted because I started booking more luxury brands.
I dont think theres anything positive in the WCW brand at all. It was dead when they brought it. They were going to bury us when they did business.
I didn't know anything about running gear when I started out, but after trying a few shoe brands, I've discovered that Brooks are my preferred shoes.
Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.
As a kid growing up, one of the brands I thought was tremendous was Karl Kani... and I don't see Karl Kani today. I want to see SheaMoisture tomorrow.
I've been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it's on-brand with what I am doing.
There are some brands that we didn't expect to do well in India, like Alice + Olivia. But they sell like hot cakes because women here seem to love it.
The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'
My favorite leisurewear brands are Lululemon and Nike. They feel like a second skin, they never restrict my movements, and they keep me cool and warm.
We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.
In the U.S., Wikia has content sponsorships with top brands, including Blizzard Activision, Sony, Microsoft, Electronic Arts, ABC Television and others.
I'm pretty relaxed with my skincare. I really like two brands: Tata Harper and Ren, which is a natural skincare line. I use lotions, and I use Dove soap.
I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?
I know the consequences of my decisions. I've said no to the biggest of brands. So when I say no to something, I know how much business I will lose out on.
We try hard to provide the best user experience possible, and that means the best ads possible, so we work with the brands to come up with the best images.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
I don't pretend to be any different just because I win tennis matches, so hopefully brands appreciate my approach and my likeability, because it's who I am.
When it comes to brands and having the opportunity to be an entrepreneur, social media has really become a great outlet for people to become their own boss.
There are a million really good cigars, you gotta really float around cigars. It's not like being locked into a brand of cigarettes; at least to me it's not.
If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.
I always assumed skincare brands would only want to work with people who have perfect skin but that wasn't the case which was a huge confidence boost for me.
Brands who come to China, often they just care about price - so they actually drive the suppliers to cut corners on environmental standards to win a contract.
I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
At the age of eight I started getting into fashion, brands such as Tommy Hilfiger, Nautica and Ralph Lauren. But in 2005 I started wearing John Richmond jeans.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.
Nobody ever asked me to do anything. Nobody knew what to do. When comics were brand new, nobody knew what kind of comics to make. So you were mostly on your own.
As we've come along, we've educated our audience, getting them to understand that brands do not compromise entertainment. For us, they enhance it. They enable it.
What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
I would love to keep directing commercials. I love it so much. I love working with brands and ad agencies and old white men who have been doing this for 60 years.
I shop almost exclusively online, from brands like Eloquii, ASOS, Elizabeth Suzann, or Rachel Comey, if one of their straight-size pieces has a little extra room.
I work with brands that I personally connect with or personally use. For example, I was already driving the Suzuki Hayabusa long before I started endorsing Suzuki.
With ability to produce a diverse range of products, India has the potential to become the one-stop sourcing destination for brands and retailers of ASEAN nations.
Sometimes we think that the more expensive brands will be more effective. Sometimes if you stick to the basics, that's what really matters. That's what I do anyway.
I love to put on lotion. Sometimes I'll watch TV and go into a lotion trance for an hour. I try to find brands that don't taste bad in case anyone wants to taste me.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.
I'm into fashion and design and clothing, but I'm not into supporting brands if I don't know what their message is, and how the people that work for them are treated.
As my own boss, I have the opportunity to get to work with great brands like Old Navy, and I get to style some looks together that people can actually buy and afford.