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As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier.
Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games.
I am happy and grateful that I drive a Range Rover, have all the latest Apple gadgets, wear the best of brands but none of it has any bearing on the person I am. I simply look at these things as the perks of my profession.
I've never made a penny from any of the school stuff I've done. I've had brands asking me if they can sponsor my channel for a year, stuff like that. But I've never monetised it. My books and my 90-Day Plan are my business.
When your focus is franchises and brands, that limits the kinds of stories you can tell. That kind of thing can be good for the bottom line but they're not particularly good for showcasing the diversity of human experience.
I definitely love that all these car brands are coming out with hybrid forms of every car that they have. It's very awesome because I think it does make a difference, and it doesn't hurt that you save a lot of money on gas.
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
Some of the corporate houses are using films as a means to market their brands. They are not concerned with the storyline. When it comes to big-budget films, simple storylines told with conviction are still the safest best.
Bloggers and stores and publications and brands and houses all need to sort of take a deep breath and relax because no one is going away. The brands aren't going away. The designers, bloggers, publications aren't going away.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
The eight months I took off between 'Teen Vogue' and 'Lucky' afforded me such amazing opportunities, and I learned so much from so many different people - the brands that I worked with, the companies that I was consulting for.
As ubiquitous as the brands of the warehouse clubs are - Costco, BJ's and Sam's - they're not everywhere. If you have less than a million people in your town, or less than 500K, you might never get access to wholesale savings.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
I think that there are three incredible brands in the news and information space. I think ESPN owns sports; I think the Weather Channel owns weather, and I want CNN to own news and information in the global digital video space.
Red Bull is an energy drinks company operating a team in F1, of course it doesn't sit particularly well when you are competing against iconic brands like Ferrari and Mercedes. We are happy to be perceived as a bit of a maverick.
I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly.
I like a lot of independent brands - Melbourne's Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It's easier to be proud of what you're wearing if you've met the people behind the brand and there's more of a personal story.
When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.
After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
All clothes are worn on the street, but 'streetwear' had once described T-shirt brands and skate-inspired brands, and now it's just a lazy innuendo used to describe clothing made by designers that the establishment deems 'less than.'
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
I've always wanted Sundial Brands to be an inspiration to other minority-owned companies of how a business against all odds can achieve excellence, have significant social impact in our communities, and be successful on a world stage.
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.
I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it.
A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.
I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.
The case for sponsorships in commercial spaceflight is compelling and could dramatically impact the economics of space tourism. Global brands are looking for fresh, new ways to position themselves on the leading edge of their categories.
We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with.
For me, the wins and losses in pro wrestling never mattered. The thing that matters is the time on television to tell that story. If you have a two-segment match on television, whether you win or lose, both people's brands win with a great match.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.