Quotes of All Topics . Occasions . Authors
Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.
I have a lot of Missoni tablecloths, but for breakfast, we use placemats - we call them 'American-style.' I have some in crazy patterns from the Swedish brand Svenskt Tenn. And I like plates from Grottaglie in Puglia, stained in wild colors.
When I was younger, I didn't want to come to WWE because I didn't fit into the mold. I couldn't identify myself with the term 'diva.' The divas brand was meant to put a spotlight on the women, but the term, to me, felt more glamorous than me.
We just feel like history repeats itself. You ain't never going to see nothing brand new; you're only going to see when records are broken. And we're here to just set records and set trends and follow the footsteps that have been shown to us.
I think 'Trial & Retribution' as a brand can go on forever. Its joy is that it has, to an extent, a formula, which gives a comfort routine for viewers. But we allow our directors total autarchy in putting their personalities on their stories.
Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.
Our aim is to establish El Cartel as not just another tequila but part of the club and party lifestyle. There are several songs where I mention the brand name, and a lot of these party songs go hand in hand with the concept of Cartel Tequila.
My cousin knew a manager in the model agency, He offered me a shoot for a Korean brand called Kai-aakmann, and it was a good pay. I was working at a shop selling surfing items in Busan, but I quit the job and came to Seoul for a better future.
I make very proper clothes. But I was never that person. For a long time, I thought that was the image I needed to have for my brand. And I thought that's the person that I needed to be. Because it gave me a distinct image that no one can deny.
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
With 'Supermoms,' my ex-husband and father of my 15-year-old child was a writer-producer on that project. We're both of the mind that we should try and handle these changing times as best we can. He's very forward-thinking about brand marketing.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the opportunity to train literally thousands and thousands of brand new franchisees to successfully run their very first business.
We're here really to let them know that we're going to run a traditional campaign with them. And when we're the nominee of the Republican Party, you know, it's going to be a Trump brand of the party, but we are Republicans. We're running as team.
On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
The bottom line is, there're a lot of conservatives that don't feel Donald Trump is conservative, right? Or, he's not their brand of conservatism... and there's a lot of people who don't have a seat on the inside who used to have a seat on the inside.
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
I've had the opportunity to see both sides of the human spirit. I've seen those who will put you down, demean you, brand you, and have a one-track mind of destruction. But I've also seen people who uplift you. I've been on a journey unlike any others.
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.
We never had a billionaire brand in music; the closest thing we had was Michael Jackson. Michael Jackson sold 750 million records. I think we're gonna set the tone for other youngsters to make more money and see that a billion dollars can be accomplished.
We need a brand as a party that says we're the party that are going to help working-class people, white people, black people, brown people, gay people, straight people, improve opportunity for them to grow their wages, to have security, economic security.
The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
I used to wear sleeveless T-shirts all the time on court, but now I've got a brand new look - I've moved on to polo shirts. Sleeveless T-shirts give you real freedom of movement and they keep you cooler in matches, but I just thought it was time for a change.
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice and a clear vision that made women feel great about themselves. That really spoke to women on a personal level. And that women could wear.
As a brand new graduate student starting in October 1956, my supervisor Michail Fischberg, a lecturer in the Department of Zoology at Oxford, suggested that I should try to make somatic cell nuclear transplantation work in the South African frog Xenopus laevis.
Always be prepared if someone asks you what you want for Christmas. Give brand names, the store that sells the merchandise, and, if possible, exact model numbers so they can't go wrong. Be the type who's impossible to buy for, so they have to get what you want.
I stayed at 'Cosmo' well beyond my internship, moving up the ranks over some 15 years to become books editor, then brand director, then editor-at-large - editing everything from an excerpt of Gore Vidal's memoir to writing some of those juicy cover lines myself.
I'm kind of a dirty guy, a little Bill Laimbeer-ish. Those are the guys I used to watch growing up. I used to watch Karl Malone; now I watch Boozer and Elton Brand and try to emulate those guys as much as possible because those guys are about the same size as me.
I mask every single day. I mask every morning - since I was 27 years old. I don't care the brand: it can be from the drugstore or high end. I can be walking my dog in the mask scaring children and people off, but it's my routine that I commit to every single day.
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
It is never ok for politicians to abuse their power for self enrichment, and even for has-beens and also-rans there has to be some brand of justice so present and future presidents don't get lured into taking crafty, well disguised bribes pretending it's 'charity.'
Brand New Wayo: Funk, Fast Times and Nigerian Boogie Badness 1979-1983' covers a short chunk of time in Nigeria's musical culture - one that might have lasted longer had the label spearheading the movement at the time, Phonodisk, not been so financially mismanaged.
Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.
If we don't challenge each other to use our platforms for better than our niches or what our quote-unquote brand is, what are we doing as influencers? If we can't activate our audiences at the times it's important or needed, then what do we have these platforms for?
When you get something like MTV, it's like regular television. You get it, and at first it's novel and brand new and then you watch every channel, every show. And then you become a little more selective and more selective, until ultimately... you wind up with a radio.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.