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Every collaboration I do, I feel like I've benefitted in so many different ways; it all depends on the organization. With Moncler, there is such a heritage to the brand and to the way that they work. With Brooks Brothers, in the same way, having the heritage to draw from in that collaboration is invaluable.
I thought Steve Jobs was amazing. He was such a great businessman. Someone that has just been really continually successful with their brand and hasn't gone away, Madonna is incredible. We've all kind of listened to her for years and seen her grow up and change, and she's never strayed away from who she is.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.
Yes, it is frustrating to listen to those who foment fear, suspicion and intolerance, who don't know the mistakes of history, and are in the midst of repeating them. Have faith that the character of the American people as a whole is such that, in the end, we will choose not to drink this brand of soiled milk.
The show is called 'Todrick,' and the show follows my life and the friends that I've gathered over the past few years making YouTube videos. Every week, we're taking a brand new concept - a brand new original song, brand new hair, makeup, choreography, and making a video come to life on our shoestring budget.
Our success as a global brand has been directly related to how we select locations where we are confident our particular clients desire to be. Los Cabos, Mexico is the ideal Engel & Volkers market, growing in popularity among world luxury travelers seeking exceptional properties for second home opportunities.
I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong journalistic streak in me, and had I not been a filmmaker, I would have become a film journalist. I have combined my perceptive and journalistic traits to create my own brand of cinema.
There is no progress without risk, and in an environment where change is accelerating, risks are multiplying and businesses are increasingly complex, companies need strong, innovative partners to help manage their risk. Our brand clearly sets XL apart as the strong, innovative partner needed in today's market.
My father spent all those years building his brand. I happen to be his namesake, and I also happen to be the president of the largest Christian university. I think I have a responsibility to be a good citizen. The least I can do is to lend my name and whatever influence I have to make a difference politically.
A tournament pays me to show up because the fans want to see me and I move the needle at the box office? That's amazing. It's good for tennis, good for me and good for the event. If a sponsor wants to pay to put their company name on my shirt because they think I'm a strong ambassador for their brand? Heck yes.
I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
Later on, when I signed with Sony, we wanted to re-release 'Fade' as 'Faded' with a brand new mix and with vocals by Iselin Solheim. I think Iselin was the first person who sung demo vocals for 'Faded.' And it worked out great! The way I got in touch with Iselin was through a guy that I work with in the studio.
Leaders are for calling people to their better angels, for helping guide them to a kind of sterner, more mature sense of what we need to do. To me, Reagan's brand of leadership was what I call 'a liturgy of absolution.' He absolved Americans almost in a priestly role to contend with sin. Who wouldn't want that?
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
I remember when being a 'a company man' was a badge of honor; today in Silicon Valley it may brand you a loser or, in the best case scenario, someone afraid to take risks. Ten years ago, if you saw a resume that had multiple jobs in ten years, you would be worried about the capability of the individual. Not so now.
We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.
Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.
I've done four videos for older people under my new brand, Prime Time, and the missing link was yoga. I'm aiming it for older people - people who have never worked out or who are recovering from a surgery and have to start slow. It's easy, you can't get hurt, it's very doable, and I've done it in ten-minute segments.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Ronald Reagan's legacy is deeply misunderstood because there are political actors in America who, for several reasons, have privately held agendas that they want to sell to the American public in the most appealing way possible. They often find the best way to do that is to package their product with the Reagan brand.
One of the most bitter complaints of craft brewers is that big beer wins consumers by introducing beers whose names resemble the names of actual independent beers. After New Belgium came out with a popular beer called Sunshine Wheat, MillerCoors, through its Leinenkugel brand, came out with a beer called Sunset Wheat.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.
I was a brand new senator in 2013. And the idiocy of Congress was to shut the government down for two weeks in October. And coming out of that, the pressure was put on the budget chair, Paul Ryan's shoulders and Patty Murray. Conservative Wisconsin Republican, progressive Washington Democrat, come up with a budget deal.
Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.
Some of the greatest reality television we ever had was the moon landings. When you think about it, that was human emotion and people, unscripted, working with each other - and millions and millions of people around the world, glued to their television sets to share real-time in a brand new, fascinating human experience.
Sometimes I go crazy - get into a mindspace where it doesn't matter what I spend. Like, on impulse, I might buy a $600 Dolce t-shirt, you know, just because it's silk and maybe there's some suede leather detailing. Or two of my favourite hoodies, I don't even know the brand, but they're' very thin soft cotton. $300 apiece!
My favorite actor was, is, Michael Keaton. Certainly growing up, in the movie 'Night Shift' he did something brand new that I hadn't seen before that we all steal from now. And then it was in 1987 he did the movie 'Clean and Sober' and 'Beetlejuice' in the same year, and that was when I said, 'Wow, that's what I want to do.'
At XL, we tackle risk like no one else, analyzing deeper and listening closely to our clients to create solutions that unleash the world's capacity to advance. By helping our clients unlock their full potential, we fulfill our own. Our new brand demonstrates this unique outlook and the commitment and value we bring to clients.
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.
Bumble is all about community and safe, empowered connections, and the Hive represents a natural extension of our brand and our values. We love that we've given people an opportunity to connect digitally, and the Hive allows us and our users to take that to the next level in a space where connections can come to life in person.
My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.
Much good art got made while money ruled; I like a lot of it, and hardship and poverty aren't virtues. The good news is that, since almost no one will be selling art, artists - especially emerging ones - won't have to think about turning out a consistent style or creating a brand. They'll be able to experiment as much as they want.
Back when I was 16, when I should have been doing normal high school things, I availed myself of my brand new driver's license to spend as much time as possible in Milwaukee's Renaissance Book Shop, a tumbledown five-story warehouse that the city was finally able to close down in 2011 for safety reasons. It was my teenage paradise.
I've always said that I feel lucky to live in the era of social media and be a working model in this time. Back in the day, models were just another face. But social media has given people a voice and not just another face. Not only can you show the world your personality and stuff like that, but you can be a brand ambassador easily.
For the Trump brand name, when we build, we want only the best buildings in the world. We travel a lot to see real estate projects worldwide, and we always study what can be done better. There's no question about it: a Trump Tower has to have the very best quality, amenities and facilities. People want that ultra-luxurious lifestyle.
A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.
I love Forever 21. A friend of mine introduced it to me when I was in New York. I was borrowing a dress and said, 'Where's that from?' and she said, 'Oh, it's Forever 21,' and I said, 'What, I've never heard of that!' and she said, 'Oh it's this American brand,' and I thought, 'Why doesn't England have that; why doesn't Europe have one?'
I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.
I'm an Amazon Prime member. I subscribe to Netflix and Hulu, and they have great user interfaces and some excellent original programs. But what truly distinguishes all three of these services is the utility of their vast libraries of acquired content, which also is a part of what makes each a platform, even if it has a 'house brand,' too.
Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'
If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.
My glasses are from Cutler & Gross. They're not prescription: I just love wearing them. I used to wear Ray-Ban a lot and then I realised that a lot of the things I've started going for are a little bit more refined. I liked the fact that I was supporting a British brand, somebody I could have a relationship with and people that I could talk to.
The teachers' unions that block school reform have done serious damage to the union brand. The public no longer views unions as their friend, much less their champion. They view them as corrupt, intransigent and more interested in protecting their political clout within the Democratic Party than protecting their members or even school children.