I'm all about the crossover. The role doesn't necessarily have to be white or Latina or black. It could be anything. But it's hard in Hollywood, because sometimes it's all about the box office. Or all about looks and things like that. It's not about the story that they have to tell.

I think the success of a film is very important to an actor. It depends on how many people go to watch your movies; the more the merrier. Nobody wants to do a film for five people. You work so hard that millions of people watch the movie; this is directly related to box office success.

I believe that there's good content or bad content. You see interviews when somebody interviews a director of a movie that didn't perform well in the box office, and he says, 'The audience didn't understand my movie.' If people didn't go to buy the ticket, then you did the wrong movie.

Box office is one of the strongest tools we have toward preserving our ability to make our movies. We really can make a difference by purchasing a ticket each opening weekend to a movie made by a woman, even if you don't like the movie or the filmmaker and even if you don't see the film.

Something like 'Without a Paddle' does really well at the box office and I'm like, 'Oh, here we go.' In 'Without a Paddle' I'm the romantic lead - great! A comedy and that's what America wants. Then it did nothing for me and I went into kind-of a work abyss. I just didn't get another shot.

Success has nothing to do with box office as far as I'm concerned. Success has to do with achieving your goals, your internal goals, and growing as a person. It would have been nice to have been connected with a couple more box office hits, but in the long run, I don't think it makes you happier.

Usually, people that I like to work with are people that I believe in more than they believe in themselves, and they just need that extra boost and the person to give them a little more time and understanding and introspection into their own character to find that box office that lives inside of them.

Right after 'The Wackness' came out, it was a really exciting time, and then it was a bit disappointing when it came out. Even though not that many people saw it, I was still getting offered some movies. I was thinking that people would just stop calling me since it didn't do very well at the box office.

I got to make 'Trishakti' with Arshad Warsi, who was a newcomer at that time. The movie took three years to complete and became dated by the time it was released. The movie did not even get a proper release and bombed at the box office. It was a very bad patch of my life and a big disaster for my career.

People are willing to pay for the right to cheer or boo Roman Reigns. That is your job as a box office attraction. Your job and the manner in which you feed your family is not dependent upon whether the audience respects you or disrespects you. It's dependent on the audience's willingness to pay to see you.

Just because there are celebrities in a movie, it doesn't mean anything. I don't think The Ant Bully did all that well the first week at the box office. Compare the movies that have a lot of celebrities with the Jimmy Neutron movie, which had no celebrity voices and grossed almost one hundred million dollars.

Belushi was one of my very first heroes. At a time when film, television, and music were undergoing tectonic shifts within American culture, he was at the center of it all. At that moment, he had the number one show on television, the number one film at the box office, and the number one record on the charts.

A tournament pays me to show up because the fans want to see me and I move the needle at the box office? That's amazing. It's good for tennis, good for me and good for the event. If a sponsor wants to pay to put their company name on my shirt because they think I'm a strong ambassador for their brand? Heck yes.

So what 'Twilight' does is show how women/girls can drive box office and they can support a tent pole movie. They're an extremely passionate fan base. This coincided with the 13 year old boys starting to stay home and play video games and work on their home media stuff. They're no longer going to theaters in droves.

If I give five flops, I won't get a job. You have to perform at the box office when you are at the top. No one is running a charity here. People are putting huge amounts of money to make movies, and they want the films to be successful. They have invested money in you, so it is your duty to make sure the film does well.

The trouble with Hollywood is that too many of the top people responsible for pictures are too comfortable and don't give a damn about what goes up on the screen so long as it gets by at the box office. How can you expect people with that kind of attitude to make the kind of great pictures that the world will want to see?

Frankly speaking, during the making of 'Sonu Ke Titu Ki Sweety,' we never realised that the movie is going to be such a hit and that it will change our lives so much. There have been movies which have done really well at the box office, but rarely do we have movies where actors get so much love and adulation from their fans.

People say you should do it this way, someone else suggests that, yes, there's financing, but maybe you should use this actor. And there are the threats, at the end - if you don't do it this way, you'll lose your box office; if you don't do it that way, you'll never get financed again... 35, 40 years of this, you get beat up.

I was always obsessed with the 'Adventures of Buckaroo Banzai,' this weird little cult movie. There was this promised sequel before the end credits - 'Buckaroo Banzai Against the World Crime League' - and I knew instinctively they were never going to make that movie, because the first one had made, like, $8 at the box office.

My mother was keen that I complete my graduation and never ever wanted me to be in the movies, as my father had made five films that lost money. One of the films he made was 'Agneepath,' which was hugely hyped but underwhelming at the box office, and I remember that my dad had to sell my grandmother's flat to pay off the loan.

My goal is to get another 30 years out of this business. So I need to figure out the fuel to do that. And so far, I think it's respect and quality and company, not celebrity or box office or stardom. It's not a sprinter's approach. It's more like a long-distance thing. You can stick around a lot longer if you kind of slow-play it.

Who would have thought that a tap-dancing penguin would outpoint James Bond at the box office? And deserve to? Not that there's anything wrong with 'Casino Royale.' But 'Happy Feet' - written and directed by George Miller - is a complete charmer, even if, in the way of most family fare, it can't resist straying into the Inspirational.

L.A. is so much about ratings and box office; that defines everything. And here, of course it's important, but it's not part of the culture - there's too much else going on in New York. They're not going to let one industry monopolize your attention, you know? You're likely to have best friends who are architects or newspaper reporters.

I think I'm a story-based artiste. So I would opt for the performance-oriented role. I usually go by intuition while choosing a script. Also, I do not analyse my performance, nor do I bother about how my film has been performing at the box office. I personally love challenges and am game for taking up things which I haven't attempted before.

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